About Discover The Palm Beaches

Tourism is among Palm Beach County's major industries. It generates an annual economic impact of approximately $7 billion in the local economy, produces $42 million in bed-tax revenue and lodging sales of approximately $623 million and supports more than 60,000 jobs. Discover Palm Beach County Inc. dba Discover The Palm Beaches (DTPB) serves as Palm Beach County's travel planning resource for domestic and international visitors. As the official destination marketing organization charged with promoting Palm Beach County as a leisure travel and meetings destination, Discover The Palm Beaches plans and executes initiatives in a broad range of areas including sales, marketing, research, visitor services and industry relations. The goal is to deliver the right message through the right medium to the right audience at the right time in order to increase visitation and economic impact in Palm Beach County. Discover The Palm Beaches is a private non-profit corporation that is funded primarily by the collection of a "bed tax" paid by lodging guests for short-term stays in Palm Beach County.




The Palm Beach County Tourist Development Council (TDC) was established by the Palm Beach County Board of County Commissioners in 1981. In 1982, Palm Beach County enacted its first tourist tax and created a Tourist Development Plan for spending the revenues generated by the tax. The tourist tax, commonly known as the "bed tax," is levied on lodging room nights in the County for a term of six months or less.

Discover Palm Beach County, the original name of what is now known as Discover The Palm Beaches, was formed in 1983 as a nonprofit entity. DTPB operates under a contract with Palm Beach County to provide tourism marketing services under the County's Tourist Development Plan and receives funding from a portion of the "bed tax" collected in the County. DTPB's Board of Directors provides supervision over DTPB affairs.

Discover The Palm Beaches is only one of the non-profit tourism organizations acting under contract to the County. The Tourist Development Council whose responsibility is contract oversight of the agencies funded by the "bed tax," also acts as liaison between the agencies and the Board of County Commissioners. The other agencies under the umbrella of the TDC are the Cultural Council of Palm Beach County, the Palm Beach County Film & Television Commission and the Palm Beach County Sports Commission.


Increase visitation and contribute to the overall economic development in Palm Beach County

Vision Statement

To be the premier global destination for visitors

Brand Promise

Palm Beach County is the best way to experience Florida, where genuine hospitality is a way of life and breathtaking beauty occurs naturally. It is the place to enjoy the time of your life.

The hidden meaning of the Palmscape elements

Brand Promise

Accreditation & Awards

By Laws

Job Opportunities


  Industry Statistics

DTPB Board of Directors 2015-2016

The Board of Directors is that group of persons vested with the management of the business and affairs of this Corporation, subject to the law, the Articles of Incorporation, and these Bylaws.

Chair: Ms. Vicki Chouris VP/COO - South Florida Fair/PBC Expositions, Inc.
Vice Chair: Mr. Joe Cardenas, CEO - Aquaco
Secretary/Treasurer: Mr. Colin Clark, General Manager - Four Seasons Resort, Palm Beach
Mr. Patrick Franklin, President/CEO - Urban League of Palm Beach County 
Ms. Cheri Rutledge, General Manager - West Palm Beach Marriott
Mr. Jorge Pesquera, President/CEO - Discover The Palm Beaches - Ex - Officio

Past Chair: Mr. Troy McLellan, President/CEO - Greater Boca Raton Chamber of Commerce


Ms. Yvonne Boice, President - Fugazy International Travel
Mr. Jason Emmett, President - Duffy's Sports Grill
Mr. Michael King, General Manager - Eau Palm Beach Resort
Mr. Harold Kramer, Vice President - Lion Country Safari
Ms. Sharon Merchant, Vice President - Equipment Rental Services, Inc.
Mr. Jim Mostad, Director of Sales - The Breakers
Mr. William Murray, General Manager - Best Western Palm Beach Lakes/Hawthorn Suites
Mr. John Parkinson, General Manager - Hilton West Palm Beach
Mr. Rick Rose, Grandview Gardens Bed & Breakfast and Vacation Homes
Mr. Andre Varona, IOM
Mr. James Williams - AW Architects Incorp.
Mr. David A. Burke, VP Sales & Marketing - The Breakers - Ex - Officio
Ms. Rita Craig, President - Top Tier Leadership - Ex - Officio
Mr. Achim Kuhn, General Manager - Hilton Garden Inn palm Beach Gardens- Ex - Officio
Dr. Maria M. Vallejo - Campus Provost/CEO - Palm Beach State College - Ex - Officio