About Discover The Palm Beaches

Tourism is among Palm Beach County's major industries. It generates an annual economic impact of approximately $7 billion in the local economy, produces $42 million in bed-tax revenue and lodging sales of approximately $623 million and supports more than 60,000 jobs. Discover Palm Beach County Inc. dba Discover The Palm Beaches (DTPB) serves as Palm Beach County's travel planning resource for domestic and international visitors. As the official destination marketing organization charged with promoting Palm Beach County as a leisure travel and meetings destination, Discover The Palm Beaches plans and executes initiatives in a broad range of areas including sales, marketing, research, visitor services and industry relations. The goal is to deliver the right message through the right medium to the right audience at the right time in order to increase visitation and economic impact in Palm Beach County. Discover The Palm Beaches is a private non-profit corporation that is funded primarily by the collection of a "bed tax" paid by lodging guests for short-term stays in Palm Beach County.




The Palm Beach County Tourist Development Council (TDC) was established by the Palm Beach County Board of County Commissioners in 1981. In 1982, Palm Beach County enacted its first tourist tax and created a Tourist Development Plan for spending the revenues generated by the tax. The tourist tax, commonly known as the "bed tax," is levied on lodging room nights in the County for a term of six months or less.

Discover Palm Beach County, the original name of what is now known as Discover The Palm Beaches, was formed in 1983 as a nonprofit entity. DTPB operates under a contract with Palm Beach County to provide tourism marketing services under the County's Tourist Development Plan and receives funding from a portion of the "bed tax" collected in the County. DTPB's Board of Directors provides supervision over DTPB affairs.

Discover The Palm Beaches is only one of the non-profit tourism organizations acting under contract to the County. The Tourist Development Council whose responsibility is contract oversight of the agencies funded by the "bed tax," also acts as liaison between the agencies and the Board of County Commissioners. The other agencies under the umbrella of the TDC are the Cultural Council of Palm Beach County, the Palm Beach County Film & Television Commission and the Palm Beach County Sports Commission.


Increase visitation and contribute to the overall economic development in Palm Beach County

Vision Statement

To be the premier global destination for visitors

Brand Promise

Palm Beach County is the best way to experience Florida, where genuine hospitality is a way of life and breathtaking beauty occurs naturally. It is the place to enjoy the time of your life.

The hidden meaning of the Palmscape elements

Brand Promise

Accreditation & Awards

By Laws

Job Opportunities


  Industry Statistics

DTPB Board of Directors 2016-2017

The Board of Directors is that group of persons vested with the management of the business and affairs of this Corporation, subject to the law, the Articles of Incorporation, and these Bylaws.

Chair: Mr. Joe Cardenas, CEO - Aquaco
Vice Chair: Mr. Colin Clark, General Manager - Four Seasons Resort, Palm Beach
Secretary/Treasurer: Mr. Patrick Franklin, President/CEO - Urban League of Palm Beach County
Ms. Rita Craig, President - Top Tier Leadership 
Mr. Troy McLellan, President/CEO - Greater Boca Raton Chamber of Commerce
Mr. Jorge Pesquera, President/CEO - Discover The Palm Beaches - Ex - Officio

Past Chair: Ms. Vicki Chouris, VP & COO - South Florida Fair/PBC Expositions, Inc.


Ms. Yvonne Boice, Travel Consultant - Fugazy International Travel
Mr. John Carns, General Manager - Boca Raton Resort & Club
Mr. Jason Emmett, President - Duffy's Sports Grill
Mr. Ken Kennerly, Executive Director - IGPSports & Entertainment Group
Mr. Michael King, General Manager - Eau Palm Beach Resort
Mr. Harold Kramer, Vice President - Lion Country Safari
Mr. Jim Mostad, Director of Sales - The Breakers
Mr. John Parkinson, General Manager - Hilton West Palm Beach
Mr. Rick Rose, Grandview Gardens Bed & Breakfast and Vacation Homes
Mr. Andre Varona IOM, CEO - Varona Consulting, LLC.
Mr. James Williams - AW Architects Incorp.
Mr. David A. Burke, VP Sales & Marketing - The Breakers - Ex-Officio
Mr. David C. Fine, VP of Sales, Marketing & Revenue Development - PGA National - Ex-Officio
Mr. James Hansen, VP, Sales & Marketing - Kolter Hospitality - Ex-Officio
Mr. Brett Langbert, VP & Financial Advisor - Bernstein Private Wealth Management - Ex-Officio
Mr. Ricky Wade, Franchisee - "B"ing the Best, Inc. - Ex-Officio
Ms. Marilynn Wick, Chief Executive - The Wick Theater - Ex-Officio
Mr. Peter Yesawich, Vice Chairman - MMGY - Ex-Officio