'Big Break' To Showcase The Palm Beaches Golf Experience




Scott Schoenen, Director of Public Relations and Communications
Discover The Palm Beaches
561-233-3030, sschoenen@palmbeachfl.com

Malcolm Griffiths, Vice President
Development Counsellors International
212-444-7112, malcolm.griffiths@aboutdci.com  


WEST PALM BEACH, Fla. (December 18, 2014) - The new season of Golf Channel's competition series "Big Break," slated to air Feb. 2, 2015 at 9 p.m. ET, will take place against the tropical backdrop of The Palm Beaches, Florida. Hosted at PGA National Resort & Spa in Palm Beach Gardens, "Big Break The Palm Beaches, FL" will showcase the incomparable year-round golf experience offered within the region.

"The Palm Beaches offer the most impressive golf experience in Florida. In fact, historically, this is where Florida's first 18-hole golf course was built by Henry Flagler," said Jorge Pesquera, president and CEO of Discover The Palm Beaches. "Viewers who tune into ‘Big Break' this winter will realize why we are Florida's Golf Capital®."

During "Big Break The Palm Beaches, FL," highly-skilled golfers are pitted against each other in a variety of challenges that test their physical skills and mental toughness. One contestant will be eliminated each week with the last player standing awarded his or her Big Break - an opportunity to compete on the PGA TOUR. In its 23rd season, the show has made stops in some of the top golf destinations in the world including previous seasons in Hawaii, Las Vegas and Scotland.

"Big Break The Palm Beaches, FL is the continuation of a relationship between VISIT FLORIDA, NBC Sports and Golf Channel that will showcase Florida as a preferred destination for leisure travel," said Paul Phipps, Chief Marketing Officer for VISIT FLORIDA. "With nearly 1,500 courses to choose from in the Sunshine State, we look forward to this unique opportunity to reach Big Break's audience of avid golf enthusiasts."

This season, contestants and viewers alike have the opportunity to discover the scenic world-class offerings in Florida's Golf Capital® through the PGA National Resort & Spa's five tour-worthy courses, one of which hosts The Honda Classic, a PGA-sanctioned event. PGA National Resort & Spa offers the complete resort experience, and recently underwent a $100 million revitalization.

Beyond PGA National, The Palm Beaches offer three more of South Florida's top golf resorts, each with their own pristine courses: The Breakers Palm Beach, Boca Raton Resort & Club and The Seagate Hotel & Spa. The Palm Beaches are home to more than 160 public and private golf courses - from executive to championship level - designed by the best names in the industry, for golfers of every handicap.

"We are grateful to PGA National Resort & Spa for leading this effort and Golf Channel for selecting The Palm Beaches," said Glenn Jergensen Executive Director of the Palm Beach County Tourist Development Council. "Furthermore, this collaborative effort between Discover The Palm Beaches and Palm Beach County's Sports, Film & Television commissions is an example of our community working together to share our incredible golfing assets with the world."

The Palm Beaches is also home to some of the best golfers in the world; a report in The Palm Beach Post in 2012 counted some 61 current and former touring pros within the area, not including seasonal renters like Rory Mcllroy. Tiger Woods, who resides in the area, capitalizes on the year-round warm weather and hallmark views of the Atlantic Ocean and Intracoastal Waterway at courses found within the county, and is also set to debut his first restaurant concept "The Woods: Jupiter Sports and Dining Club" at Harbourside Place in Spring 2015.

The Palm Beaches offer a number of packages to fit any budget, which can be viewed at www.palmbeachfl.com/golf.

About Discover The Palm Beaches
Discover The Palm Beaches, formerly the Palm Beach County Convention and Visitors Bureau, is the official tourism marketing corporation that promotes the collection of 38 cities and towns and 15 tourism districts, commonly referred to as, The Palm Beaches, Florida. Tourism is among Palm Beach County's major industries generating an annual economic impact of nearly $7 billion in the local economy, producing $30 million in bed-tax revenue, lodging sales of approximately $623 million and supporting 60,000 jobs.

About Palm Beach County Tourist Development Council (TDC)
The Tourist Development Council has oversight responsibility for four agencies which include Discover The Palm Beaches, the Cultural Council of Palm Beach County, the Palm Beach County Film & Television Commission and the Palm Beach County Sports Commission along with the Palm Beach County Convention Center operations. The TDC mission is to assist its agencies in leading the promotion of tourism in Palm Beach County by empowering collaborative partnerships, advocating appropriate designation-defining developments and ensuring the steady growth of visitors to The Palm Beaches.

As the Sunshine State's No. 1 industry, tourism was responsible for welcoming 93.7 million visitors in 2013 who spent $76.1 billion, generating 23 percent of the state's sales tax revenue and employing nearly 1.1 million Floridians. For every $1 spent on tourism marketing, VISIT FLORIDA - the state's official tourism marketing corporation - generates more than $390 in tourism spending and $23 in new sales tax collections, paid by visitors, not residents. VISIT FLORIDA promotes tourism to Florida through sales, advertising, promotions, public relations and visitor services programs. As a public/private partnership, VISIT FLORIDA serves more than 12,000 tourism industry businesses, including major strategic alliance partnerships with The Hertz Corporation, LEGOLAND Florida Resort, SeaWorld Parks & Entertainment, Universal Orlando Resort and Disney Destinations. To learn more about VISIT FLORIDA, please go to www.VISITFLORIDA.org or follow our corporate blog at www.SunshineMatters.org.

Suggested Facebook post:
Are you excited to see the Big Break competitors take on the PGA National Resort & Spa in #PalmBeachesFL? See how you can take on the Bear Trap with great hotel packages year round www.palmbeachfl.com/golf   

Suggested tweets:
@BigBreak is heading to #PalmBeachesFL this season, filming @PGANatl! w/ more than 160 #golf courses, it's Florida's Golf Capital! www.palmbeachfl.com/golf  

Would you like to take on the #BearTrap like the contestants on @BigBreak? We'd love to see you work on your #golf swing in @PalmBeachesFL! www.palmbeachfl.com/golf