A SECOND SEASONAL NONSTOP FLIGHT VIA AIR CANADA BRINGS PROMISE OF MORE CANADIAN VISITORS, STRONG ECO

07/13/2011
A SECOND SEASONAL NONSTOP FLIGHT VIA AIR CANADA BRINGS PROMISE OF MORE CANADIAN
VISITORS, STRONG ECONOMIC GAIN FOR THE PALM BEACHES AND BOCA RATON
-Additional flight from Toronto anticipated to bring more than $6 million annually to Palm
Beach County-
THE PALM BEACHES, Fla. (July 13, 2011)- Following the success of Air Canada's daily nonstop flight
from Toronto, Canada during high season, The Palm Beach International Airport (PBIA) and Palm
Beach County Convention and Visitors Bureau are pleased to announce the addition of a second
nonstop flight starting later this year, equating to an additional 16,000 seats bringing thousands
more Canadians to our area from November through April. Between $5.5 - $8 million in direct
spending activity. The first direct flight from Toronto will commence on November 4 with four
weekly flights, ramping up to two, daily non-stop flights in mid-December that will continue through
April, 2012.
"These additional flights from Air Canada provide even more opportunity for Canadians to
experience The Palm Beaches and to keep our tourism industry thriving," stated Jorge Pesquera,
president and CEO of the Palm Beach County Convention & Visitors Bureau. "It also confirms that we
are an emerging travel destination for Canadians who are increasingly interested in experiencing The
Palm Beaches and Boca Raton."
"In meeting with Air Canada on several occasions over the course of the year, it became evident that
the demand among Canadian travelers had outgrown the current supply with their direct flight
options, which in our world is a great sign of success in exceeding airline expectations," said Airport
Director Bruce Pelly. "We are pleased to work with partners like Air Canada that recognize the
potential to thrive in this market and have confidence in our ability to increase demand."
According to the most recent data from VISIT FLORIDA, Florida ranks as the second most popular
destination visited by Canadians, second only to New York. Canadians accounted for 28% of total
market share among all international visitors to the state in 2010, with more than 3 million visitors.
This figure is up an astounding 16.2% from the previous year's estimate.
Assuming the additional Toronto flights will arrive into PBIA with an estimated 80% load factor, these
flights will likely bring in more than 10,000 hotel guests, resulting in nearly 23,000 room nights. All
told, the tourism activity from this one additional flight has the potential to bring as much as $8
million in direct visitor spending into our local economy.
Air Canada is Canada's largest full-service airline and the largest provider of scheduled passenger
services in the Canadian market, the Canada-U.S. transborder market and in the international market
to and from Canada. Tickets may be purchased at AirCanada.com or by calling toll-free 1-888-247-
2262.
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Media Contact:Carli Smith/Palm Beach CVB Maria Hayworth/Hayworth
Creative PR
csmith@palmbeachfl.com/561-233-3030
maria@hayworthcreative.com/386-677-7000
About Palm Beach County Convention and Visitors Bureau
The Palm Beach County Convention and Visitors Bureau is the official destination marketing
organization for Palm Beach County, Fla. Tourism is among Palm Beach County's major industries
generating a direct annual economic impact of $2.8 billion in the local economy, producing $23
million dollars in bed-tax revenue and lodging sales of approximately $623 million.
1555 Palm Beach Lakes Boulevard, Suite 800, West Palm Beach, Florida 33401
561.233.3000 FAX 561.233.3009
WEBSITE MEDIA CENTER: PalmBeachFL.com/Media