Discover Palm Beach County Names New Director, Public Relations & Communications

-Oversees Domestic and International PR Efforts-

THE PALM BEACHES, Fla. (April 01, 2014) - Discover Palm Beach County (DPBC) has announced the appointment of Scott Schoenen as the new Director, Public Relations & Communications.  In addition to overseeing PR activities for the leisure, meetings and convention and travel trade market segments targeted by DPBC, Schoenen will also manage DPBC's contract with the PR agency-of-record for North America as well as PR related opportunities generated through Discover's representation offices in Brazil, Germany and the UK.  

Most recently, Schoenen was with Palm Beach County's Clerk & Comptroller's office as Chief Communications Officer.  Prior relevant experience includes time at the Washington State Historical Society as Director of Marketing & Communications, nearly 20 years in various national and international marketing leadership roles with Fortune 500 companies, such as Merrill Lynch, Lucent Technologies and AT&T and entrepreneurial stints as owner of two small businesses in Washington State.  

"We are thrilled to have Scott as a key member of the Discover Palm Beach County marketing team," stated DPBC President & CEO Jorge Pesquera.  "He was instrumental in assisting us on an interim basis during our tourism and corporate identity process, and is extremely knowledgeable about our vision, mission, goals and strategies. He will be a passionate and effective communicator of our new brand and enhanced messaging about The Palm Beaches to the world."

Schoenen holds a Master of Business Administration degree from New York University and a Bachelor's Degree in social sciences and business from the University of California, Irvine.

About Discover Palm Beach County

Discover Palm Beach County, formerly the Convention and Visitors Bureau, is the official tourism marketing corporation that promotes the collection of 38 cities and towns and 15 tourism districts in Palm Beach County, commonly referred to as, The Palm Beaches, Florida. Tourism is among Palm Beach County's major industries generating an annual economic impact of more than $5 billion in the local economy, producing $30 million dollars in bed-tax revenue, lodging sales of approximately $623 million, and supporting 45,000 jobs.



Scott Schoenen,
Discover Palm Beach County                                                        Maria Hayworth, Hayworth PR
561.233.3030                    386.677.7000