Discover The Palm Beaches Appoints New Creative and Media Buying Agency of Record
Ashley Svarney, Director of Public Relations &Communications
Discover The Palm Beaches
Kayla Lynskey, Senior Account Executive
Development Counsellors International
Discover The Palm Beaches Appoints New Creative and Media Buying Agency of Record, &Barr; New Website Partner, Miles
WEST PALM BEACH, Fla. (March 2, 2016) - Discover The Palm Beaches (DTPB), the official tourism marketing organization for Palm Beach County, Florida, has appointed two new agencies of record: &Barr for creative and media buying services, and Miles for website design and development. Both begin their contracted partnership today - Tuesday, March 1, 2016.
"As we come off another record-breaking year for tourism in The Palm Beaches, we are thrilled to be working with &Barr and Miles to further promote our premiere travel destination and its unique mixture of world-class amenities and attractions," said DTPB president and CEO Jorge Pesquera. "We look forward to maintaining the momentum through these new partnerships and celebrating continued success throughout 2016 and beyond."
&Barr's creative and media services will include the development and implementation of major domestic paid media campaigns, niche market, travel trade and meeting planner programs, consumer marketing activities in key international markets, collateral creation and brand standard oversight.
"We are excited to partner with a top destination with an amazing team of individuals who are passionate about the brand," stated Pete Barr, Jr. president and CEO of &Barr. "We look forward to sharing all that Discover The Palm Beaches has to offer."
Through its new partnership with website design and development agency Miles, DTPB will implement a creative overhaul
and redesign of its current website to deliver a more experiential user experience. The new website will feature a "mobile first"
design and social media integration. Destination imagery will be a key design element to pique online user engagement with
The Palm Beaches.
"We are thrilled to be working with Discover The Palm Beaches to develop a new, content-rich website that will be personalized to travelers considering the destination. This targeted approach will result in higher engagement and ultimately drive more visitors to The Palm Beaches," said David Burgess, Miles president.
"Our collaboration with &Barr and Miles ensures total brand alignment in our marketing efforts, which will embrace a content driven strategy," said Rich Basen, senior vice president of marketing and leisure sales for Discover The Palm Beaches. "Together, we will be able to reach new audiences and niche markets through a more personalized approach that is not afraid to disrupt the status quo to secure awareness and drive bookings."
&Barr, best known for its results-oriented communications programs, represents brands from a variety of industries including ABC Fine Wine & Spirits, Chuy's Tex Mex, Experience Kissimmee, Nemours and Stein Mart to name a few. As a full-service agency with offices in Orlando and Tampa, &Barr offers a wide range of services including advertising, public relations, interactive and marketing communications consulting. The agency was founded in 1957 and currently employs a team of 50 professionals. In 2015, the agency's billings were more than $50 million. For more information, visit andBarr.co.
With offices in Sarasota, Florida and Superior, Colorado, Miles markets destinations and hospitality businesses by working with state tourism offices, convention and visitors bureaus, hotels and other organizations in the tourism industry to create forward-thinking online, mobile, email and print content marketing solutions. For more information visit MilesPartnership.com.
About Discover The Palm Beaches
Discover The Palm Beaches, formerly the Palm Beach County Convention and Visitors Bureau, is the official tourism marketing corporation that promotes the collection of 38 cities and towns and 15 tourism districts spanning 2,000 square miles and 47 miles of pristine beaches from Boca Raton to Jupiter, commonly referred to as The Palm Beaches of South Florida. Tourism is among Palm Beach County's major industries. It generates an annual economic impact of $7.3 billion in the local economy, produces $42 million in bed-tax revenue and lodging sales of approximately $623 million and supports more than 69,000 jobs.