Discover The Palm Beaches Continues 'Discover Pass' Offer
Director, Public Relations & Communications
Discover The Palm Beaches
Manager, Public Relations & Communications
Discover The Palm Beaches
Discover The Palm Beaches Continues ‘Discover Pass' Offer
Offer Extended by Popular Demand, Now Permanent Offering
WEST PALM BEACH, Fla. (Sept. 10, 2015) - Owing to popular demand, the savings package for Discover The Palm Beaches (DTPB), ‘The Discover Pass,' has become a permanent part of the organization's exclusive offerings. The current Discover Pass offers up to a 38 percent discount off admission prices to four attractions - Lion Country Safari, Palm Beach Zoo & Conservation Society, South Florida Science Center and Aquarium and Visit Palm Beach Sunset Sailing Cruise - at $59.99 for adults and $39.99 for children ages three to 12. The pass is currently available for purchase online only at www.palmbeachsummer.com.
The permanent extension of the attraction bundle further emphasis why The Palm Beaches is a unique travel destination that offers an abundance of fun at a remarkable value. This value-oriented campaign targets visitors, especially families, who are seeking tremendous value in their vacation.
"We originally offered our Discover Pass as a means for summer visitors to affordably expand their travel itineraries," said Rich Basen, senior vice president of marketing for Discover The Palm Beaches, the official tourism marketing corporation for Palm Beach County. "Because of the positive feedback from our local tourism partners and our visitors, we are pleased to add this promotion to our permanent lineup."
"As a result of this campaign's success, we are exploring additional options on how we can evolve the program," Basen continued. "We are developing strategic methods to connect with a diverse array of niche audiences, to offer them personalized experiences that resonate with their specific interests."
Discover The Palm Beaches' annual summer travel promotion launched May 1 on PalmBeachSummer.com. This information hub provides more than 100 summer travel packages and offerings at leading accommodations from across The Palm Beaches, including seasonal savings and free night stays. This has been supported by effective public relations and social media engagement efforts as well as media placements in key summer drive markets.
"The response to the new campaign was overwhelming, with more than 130,000 unique visitors clicking on the website," said Basen. "This particular promotion has been so appealing, it has enticed several family-travel journalists from our key domestic and drive markets to come and experience The Palm Beaches for themselves. As a result, we have garnered additional publicity and exposure for what we have to offer as a world-class travel destination."
As part of the launch, DTPB rolled out a promotion that is still open for entries to win a four-day/three-night getaway. The package includes a stay at the Delray Sands Resort, wheels to get around provided by Sixt Rent A Car, a Catamaran Cruise on the Intracoastal Waterway with Palm Breeze Charter, a $100 restaurant, gift certificate, $100 Macy's gift certificate and an additional $500 in spending money. Enter to win at PalmBeachSummer.com.
Discover The Palm Beaches has since launched its "Season of More" campaign, running now through mid-November and available through www.seasonofmore.com, denoting the destination's extended summer opportunities. This campaign targets empty-nesters or adults who are not confined to school calendars to "Save More. Do More. Be More." through special hotel packages and offers.
For more information about Palm Beach Summer, the Discover Pass and a complete listing of special summer offers and events, visit PalmBeachSummer.com or visit Discover The Palm Beaches' website, www.PalmBeachFL.com.
About Discover The Palm Beaches
Discover The Palm Beaches, formerly the Palm Beach County Convention and Visitors Bureau, is the official tourism marketing corporation that promotes the collection of 38 cities and towns and 15 tourism districts, commonly referred to as The Palm Beaches, Florida. Tourism is among Palm Beach County's major industries. It generates an annual economic impact of nearly $7 billion in the local economy, produces $42 million in bed-tax revenue and lodging sales of approximately $623 million and supports more than 60,000 jobs.