Discover The Palm Beaches Names Ashley Svarney New Director, Public Relations & Communications



WEST PALM BEACH, Fla. (May 19, 2015) - Discover The Palm Beaches (DTPB) has announced the appointment of Ashley Svarney as the new Director, Public Relations & Communications. In addition to overseeing public relations activities for the hospitality, leisure, meetings and conventions, and travel trade market segments targeted by DTPB, Svarney will also manage DTPB's contract with the public relations agency-of-record for North America, as well as PR related opportunities locally and those generated through Discover's representation office in Brazil.

Svarney brings a dynamic background building strategic communications campaigns for a variety of industries implementing traditional, digital and grassroots efforts. Before joining Discover The Palm Beaches, Svarney served as the Public Relations Manager at the AAA Four-Diamond Seminole Hard Rock Hotel & Casino in Hollywood, Fla. There, she managed and executed highly successful media relations programs and projects including the launch of the popular Kuro Japanese Craft Kitchen, the first-ever Hard Rock Rising Miami Beach Global Music Festival, all publicity activity for the Hard Rock Live concert arena, celebrity appearances and broadcast productions. In addition, Svarney launched the property's Hard Rock Girl ambassador program, and served as a presenter to the Public Relations Student Society of America at the University of Miami and Florida International University.

Svarney's agency experience at Bitner Goodman led her to work with a diverse group of clients including six Seminole Gaming properties, Town Center at Boca Raton, Bongos Cuban Café & Sky Lounge, and Florida's Newport Guitar Festival among others. Earlier in her career, she worked with the Tallahassee Convention & Visitors Bureau and Greater Fort Lauderdale Convention & Visitors Bureau.

"We're pleased to have someone with Ashley's public relations and integrated communications background as a key member of the Discover the Palm Beaches marketing team," said Jorge Pesquera, President and CEO of DTPB. "Her creativity, passion for innovation, and enthusiasm to celebrate The Palm Beaches will continue to lead us in an exciting direction as we grow our media presence nationally and internationally."

Svarney holds a Bachelor of Science in Recreation & Leisure Services Administration from Florida State University.

Contact Information:
Ashley Svarney
Director, Public Relations and Communications
Discover The Palm Beaches
Office: (561) 233-3030
Cell: (954) 592-6683

About Discover The Palm Beaches
Discover The Palm Beaches, formerly the Palm Beach County Convention and Visitors Bureau, is the official tourism marketing corporation that promotes the collection of 38 cities and towns and 15 tourism districts, commonly referred to as The Palm Beaches, Florida. Tourism is among Palm Beach County's major industries generating an annual economic impact of nearly $7 billion in the local economy, producing $42 million in bed-tax revenue, lodging sales of approximately $623 million and supporting more than 60,000 jobs.