Discover The Palm Beaches Reports Positive Year-End Tourism Trends


Brittany Schnorr, 561.233.3017,  
Heather Andrews, 561.233.3008,  

Discover The Palm Beaches Reports Positive Year-End Tourism Trends

THE PALM BEACHES, Fla. (February 9, 2015) - Discover The Palm Beaches (DTPB) recently released the year-end hotel performance dashboard for 2014, revealing positive tourism trends in occupancy, average daily rate (ADR) and revenue per available room (RevPAR) over 2013.

Overall, Palm Beach County experienced a 9.5 percent increase in revenue per available room at $114 compared to $104 in 2013, resulting in 59 consecutive months of RevPAR growth - nearly five years. The county closed out the year with an ADR of $156, which places Palm Beach County third in the state in ADR growth with a 6.8% increase year-over-year.

Tourism continues to be the No. 1 industry in the county, with 1,042 hotel rooms in construction and another 1,400 in the planning pipeline. This represents an 18% growth by 2022, which will place Palm Beach County room inventory at the highest level in over 40 years.

"By combining our well-timed marketing efforts, our new brand as Discover The Palm Beaches, and a major uptick in the tourism projects in the pipeline, we are confident that tourism will continue to see increases across the board in the coming years," said Jorge Pesquera, President and CEO of Discover The Palm Beaches. "We look forward to continuing to develop relationships with our partners, and collaborating with other TDC agencies as well as the local community to further promote this area as an ideal destination for visitors, meetings, new residents and businesses."

Recent hotel openings include the Wyndham Grand Jupiter at Harbourside Place, Fairfield Inn & Suites Delray Beach and Residence Inn by Marriott Downtown West Palm Beach. Hotel projects slated to open in the next two years include the Palm Beach County Convention Center Hilton Hotel, Holiday Inn Express Lantana and Marriott TownePlace Suites.

Specifically outlined in the 2015 Marketing & Sales Plan, Discover The Palm Beaches aims to attract 400,000 more visitors totaling approximately 6.6 million visitors in 2015, $7.5 billion in total economic impact, and 6,000 new tourism jobs through 2015. DTPB's new marketing initiatives such as DTPB's "Unplug and Reconnect in The Palm Beaches" television commercial and the recently premiered "Big Break The Palm Beaches, Florida" on the Golf Channel will serve to solidify our new tourism brand and to reach this larger market on a national and international scale.

"The ability of the tourism industry to generate over $500 million in taxes benefits our entire community," said Glenn Jergensen, Executive Director of the Palm Beach County Tourist Development Council. "As the demand to visit The Palm Beaches continues to expand, so will the number of new hotel, retail and entertainment projects throughout the destination."

To see all the details from the year-end hotel performance dashboard, click here. For more information on Discover The Palm Beaches' Marketing & Sales Plan for 2015, visit  

About Discover The Palm Beaches
Discover The Palm Beaches, formerly the Convention and Visitors Bureau, is the official tourism marketing corporation that promotes the collection of 38 cities and towns and 15 tourism districts in Palm Beach County, commonly referred to as The Palm Beaches, Florida. Tourism is among Palm Beach County's major industries generating an annual economic impact of nearly $7 billion in the local economy, producing $34 million dollars in bed-tax revenue, lodging sales of approximately $623 million and supporting more than 60,000 jobs.