Discover The Palm Beaches To Drive Summer Visitor Arrivals With New ‘Discover Pass’

06/25/2015

MEDIA CONTACTS:
Ashley Svarney, Director of Public Relations and Communications
Discover The Palm Beaches
asvarney@palmbeachfl.com
Office: 561-233-3030; Cell: 954-592-6683

Kayla Lynskey, Senior Account Executive
Development Counsellors International
212-444-7199, kayla.lynskey@aboutdci.com  


Discover The Palm Beaches To Drive Summer Visitor Arrivals With New ‘Discover Pass'
Visit Four Attractions For One Price; Save Up to 38% On Admission

WEST PALM BEACH, Fla. (June 25, 2015) -Discover The Palm Beaches has launched a new summer savings package, ‘The Discover Pass,' as a part of its 2015 Palm Beach Summer marketing campaign. The pass will offer up to a 38 percent discount off admission prices to four popular destination attractions - Lion Country Safari, Palm Beach Zoo & Conservation Society, and South Florida Science Center and Aquarium, Visit Palm Beach Sunset Sailing Cruise - at $59.99 for adults and $39.99 for children ages 3 to 12. The pass will only be available for purchase online at www.palmbeachsummer.com.

"Summer is a popular time for families to experience The Palm Beaches, especially those who already reside in The Sunshine State. Our new Discover Pass allows parents to expand their travel itinerary and provide enriching and engaging experiences for their children at an affordable cost," said Rich Basen, senior vice president of marketing at Discover The Palm Beaches.

Discover The Palm Beaches' annual summer travel promotion returned Friday, May 1 with the launch of its new online deal hub at PalmBeachSummer.com. The site offers summer travel packages for less at leading accommodations from across The Palm Beaches, with tailored packages offering seasonal savings and free night stays. This has been supported by aggressive public relations and social media engagement efforts as well as a bought media placed in key summer drive markets, including Broward County and Miami-Dade County in South Florida, Orlando, Florida and Atlanta, Georgia.

According to past years' visitor arrival data, these key drive markets purchase more overnight stays during the summer compared to the winter season. Residents from the Greater Miami and Fort Lauderdale areas are the largest group of summer travelers to The Palm Beaches, equating to 13 percent of visits. Orlando, Florida and Atlanta, Georgia also rank high on the list of summer feeder markets, making up seven percent and three percent respectively.

"Summer in The Palm Beaches offers tremendous value for all visitors, especially families," continued Basen. "From beachfront luxury and trusted hotel brands along I-95, to unique activities and adventures that will keep the whole family asking for more, The Palm Beaches is the best way to experience Florida this summer and enjoy the time of your life."

To further entice travelers, a four-day/three-night getaway is available to be won, staying at the Delray Sands Resort, wheels to get around provided by Sixt Rent A Car, a Catamaran Cruise on the Intracoastal Waterway with Palm Breeze Charter, a $100 restaurant, gift certificate, $100 Macy's gift certificate and an additional $500 in spending money. Enter to win at PalmBeachSummer.com.

For more information about Palm Beach Summer, the Discover Pass and a complete listing of special summer offers and events, visit PalmBeachSummer.com or visit Discover The Palm Beaches' website, www.PalmBeachFL.com.  


About Discover The Palm Beaches
Discover The Palm Beaches, formerly the Palm Beach County Convention and Visitors Bureau, is the official tourism marketing corporation that promotes the collection of 38 cities and towns and 15 tourism districts, commonly referred to as The Palm Beaches, Florida. Tourism is among Palm Beach County's major industries generating an annual economic impact of nearly $7 billion in the local economy, producing $42 million in bed-tax revenue, lodging sales of approximately $623 million and supporting more than 60,000 jobs.

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