-Prestigious Tourism Honor Will Be Awarded at the Bureau's Presentation of 2011-2012 Marketing Plan on November 9 at the Palm Beach County Hotel and Lodging Association Luncheon-


THE PALM BEACHES, FL (October 3, 2011) - Jorge Pesquera, President and CEO of the
Palm Beach County Convention and Visitors Bureau today announced that historian and "living
landmark" Mr. James Ponce will be awarded the CVB's prestigious annual Providencia Award.
Mr. Ponce is the first recipient in the award's 23-year history to be selected by the public, after
having been chosen as a top finalist by the CVB's Public Relations Committee.

The 2011 Providencia Award will be presented on November 9 at a CVB Marketing & Sales
Plan Presentation during a Palm Beach County Hotel and Lodging Association Luncheon to be
held at the Wyndham Garden Hotel in Boca Raton.

"Congratulations to Mr. James Ponce for winning the 2011 Providencia Award," said Mr.
Pesquera. "Mr. Ponce's contribution to our community and the tourism industry over the past
three decades has been extraordinary. He is well-deserving of the award and we look forward to
honoring him in November."

"I was very pleased to be nominated for the Providencia Award," said Mr. James Ponce, official
historian of the Palm Beach Chamber of Commerce and The Breakers resort. "It is rewarding to
be recognized for sharing history with people for so many years. This has given me a great
feeling of accomplishment."

For 28 years, esteemed historian, Mr. James Ponce, has treated US and global visitors to weekly
walking tours of The Breakers Palm Beach. He also conducted monthly historical tours of Worth
Avenue, bringing to life the little known, rich history of this prominent area. He shares many
anecdotes about the pioneers and developers of the island, particularly the life of founder Henry
Flagler who originally built The Breakers in 1896.

Mr. Ponce is the local authority when it comes to Palm Beach history, and numerous national
and local media outlets have prominently featured him for many years. Between The Breakers
and Worth Avenue tours, and the countless schools and organizations he has addressed
throughout Florida, Ponce has shared his knowledge about the early days of Palm Beach with
approximately 50,000 people over the decades. In his career, these excursions have drawn
thousands of visitors to Palm Beach.

The CVB's 17-member Public Relations Committee evaluated and scored eleven different
nominations before narrowing them down to three finalists. The public was then invited to cast
their vote on The Palm Beach Post website. The voting remained open for two weeks, during
which nearly 3,000 people cast their votes.Travel and tourism supports more than 14 million jobs across the nation and 67,000 jobs in Palm Beach County. The tourism tax revenues generated in the county, which are paid by hotel guests, are used to further promote tourism, strengthen the economy and enhance quality of life. Travel is a broad and diverse industry that employs a vast workforce from airline and hotel employees to restaurant, attraction and taxi workers, and further supports workers in other industry sectors, such as construction, manufacturing and finance.

About Palm Beach County Convention and Visitors Bureau

The Palm Beach County Convention and Visitors Bureau (CVB) is the official destination marketing organization for Palm Beach County, Fla. Tourism is among Palm Beach County's major industries generating a direct annual economic impact of $2.8 billion in the local economy, producing $23 million dollars in bed-tax revenue and lodging sales of approximately $623 million. More information on the CVB and visiting The Palm Beaches is available at www.PalmBeachFL.com.
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Media Contacts:
Carli Smith/Palm Beach County CVB Ann Margo Peart/chair, CVB PR Subcommittee
CSmith@PalmBeachFl.com/561-233-3030 annmargo.peart@thebreakers.com/561-659-8465
561-308-4255, cell
1555 Palm Beach Lakes Boulevard, Suite 800, West Palm Beach, Florida 33401
561.233.3000 FAX 561.233.3009
WEBSITE MEDIA CENTER: palmbeachfl.com