LAUNCH OF PARTNERSHIP WITH ONLINE TRAVEL RETAILER itravel2000TM.com KICKS OFF LARGEST CANADIAN MEDIA

02/25/2011
LAUNCH OF PARTNERSHIP WITH ONLINE TRAVEL RETAILER itravel2000TM.com
KICKS OFF LARGEST CANADIAN MEDIA CAMPAIGN EVER FOR THE PALM BEACHES
Integrated Nation-wide Promotional Campaign Offers Air and Hotel Packages
in The Palm Beaches, Specific to the Canadian Market
The Palm Beaches, Fla. (Feb.23, 2011) - In an effort to increase visitation from all Canadian provinces, The Palm Beach
County Convention and Visitors Bureau and the Palm Beach International Airport (PBIA) launched a four-month, national
marketing campaign this week with its state tourism promotion counterpart, VISIT FLORIDA, for travel through one of
Canada's leading online travel retailers, itravel2000, a Travelzest Company. The itravel2000 program includes a 30-second
television spot appearing on Rogers TV channels in the Greater Toronto area, 30-second radio commercials in five major
markets, several E-newsletters to the retailer's database of nearly 400,000 opt-in subscribers in Ontario, social media posts
on various itravel2000 channels, and an extensive microsite on itravel2000's online Florida Super Store highlighting specific
activities and experiences within each participating Florida destination. For The Palm Beaches, the features include golf,
eco-travel and beaches, shopping and dining, romance and weddings, and accommodations.
According to the most recent research available from VISIT FLORIDA, Canadian visitation to Florida was at 2.6 million in
2009, and nearly one out of every four dollars spent in the United States by Canadians is spent in Florida. In addition, 34
percent of all nights Canadians spend in the U.S. are spent in Florida - the most of any state.
"This is an aggressive move for our destination, and is expected to generate even more travel from our neighbors to the
north," stated Jorge Pesquera, president and CEO of the Palm Beach County Convention & Visitors Bureau. "With the new
nonstop service from Niagara Falls/Toronto and Montreal into the Palm Beach International Airport, the timing of this
initiative is ideal."
The new airlift into PBIA, paired with the more than $7.5 million in improvements at the award-winning airport last year
make this an ideal time for a more aggressive approach into this market. Offering weekly, non-stop flights from Montreal
via Air Canada, and Toronto via Direct Air (from Niagara Falls), PBIA allows visitors to experience truly stress-free travel with
its convenient location in the heart of Palm Beach County, minutes from top resorts, pristine beaches, and West Palm
Beaches' thriving downtown district. The boutique international airport was voted the third best airport in the U.S. and
sixth best in the world by Conde Nast Traveler readers.
VISIT FLORIDA's Vice President of Sales & Marketing Eileen Forrow, said the campaign "encourages visitors to explore more
of Florida, in addition to comparison shop - all at one location. It's a great compliment to our nine-week Your Florida Side is
Calling campaign that just ended with itravel2000."
Promoting its Florida Super Store, itravel2000 was designated VISIT FLORIDA's Canadian retail call-to-action in 2009, and
has seen its business to Florida increase 30 percent year-over-year for 2010. With more than 140 travel agents in its
Toronto call centre, this leading Canadian travel retailer is considered a pioneer of online travel for the continent.
itravel2000 provides customers more travel options than any other Canadian travel retailer through a full-product suite for
vacation packages, cruises, airline tickets, hotel rooms, and rental cars.
About Palm Beach County Convention and Visitors Bureau
The Palm Beach County Convention and Visitors Bureau is the official destination marketing organization for Palm Beach
County, Florida. Tourism is Palm Beach County's leading industry, generating a direct annual economic impact of $2.8 billion
in the local economy, producing $24 million dollars in bed-tax revenue and lodging sales of approximately $623 million.
Tourism employs over 50,000 people in Palm Beach County.
About itravel2000
itravel2000.com a leading travel retailer in Canada was a pioneer of online travel and has over 140 travel agents.
itravel2000 provides customers more travel options than any other Canadian travel retailer through a full product suite for
vacation packages, cruises, airline tickets, hotel rooms, and rental cars. To see how we're fighting to save you money, visit
www.itravel2000.com.
About TravelzestTravelzest plc (LSE: TVZ.L) is a dynamic travel group, with a collection of online travel retailers and specialized tour
operators, with operations in over 5 countries in Europe and North America. Included in the Travelzest family of companies
is holiday.co.uk, flight.co.uk, travelzest.com, itravel2000.com, The Cruise Professionals, Best of Morocco VFB Holidays,
Peng Travel, Faraway Holidays, The Malaysia Experience, Tapestry Collection, The Wow House, Captivating Cuba, JMB
Travel, and Fair's Fare. Travelzest is traded on London's AIM Exchange under the symbol TVZ.
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Media Contacts:
Carli Smith/Palm Beach County CVB Maria Hayworth/Hayworth Creative PR
csmith@palmbeachfl.com/561-233-3030 maria@hayworthcreative.com/386-677-7000
1555 Palm Beach Lakes Boulevard, Suite 800, West Palm Beach, Florida 33401
561.233.3000 FAX 561.233.3009
WEBSITE MEDIA CENTER: PalmBeachFL.com