Media Alert: Travel Rally Day

Brittany Schnorr, 561.233.3017,  
Heather Andrews, 561.233.3008,  


-The Palm Beaches brings together local travel industry to celebrate travel's $7 billion impact on The Palm Beaches' economy during 32nd Annual National Travel & Tourism Week-

WHAT: Travel Rally Day shines a spotlight on the economic and employment impact created in The Palm Beaches, Florida from spending by leisure and business travelers, as well as groups and meetings alike. Over 60,000 jobs in our local hospitality workforce - and $42 million in local bed tax collections - are generated by travel and tourism.

In celebration of the United States Travel Association (USTA) sanctioned Travel Rally Day, Discover The Palm Beaches will gather members of the hospitality industry to celebrate the $7 billion tourism impact on the local community.

Discover The Palm Beaches will be handing out the "Top 10 Things to Know about Tourism in The Palm Beaches," which highlights key figures on how the tourism industry in Palm Beach County directly impacts the lives of its residents.

PHOTO OP: Travel industry workers and representatives - wearing red as part of a tradition to demonstrate unity among travel workers and supporters - will rally together in support of the tourism industry.

VIPs and entertainment include:
• Mayor Shelley Vana, Palm Beach County Board of County Commissioners
• Glenn Jergensen, Executive Director of Tourist Development Council of Palm Beach County
• Jorge Pesquera, President and CEO of Discover The Palm Beaches
• Nearly 100 industry supporters from across the county, dressed in red
• USTA "Travel is..." video (1 min.; also available by email)
• Ronin Taiko Japanese drummers: 8:45 - 9:10 a.m.

WHEN: Friday, May 8, 2015; Official program begins at 9 a.m.
Media Interviews to follow at 9:30 a.m.

WHERE: The Society of the Four Arts - botanical gardens
2 Four Arts Plaza, Palm Beach, FL 33480

PLEASE RSVP TO: Brittany Schnorr, (561) 233-3017 by Thursday, May 7th

About Discover The Palm Beaches
Discover The Palm Beaches, formerly the Convention and Visitors Bureau, is the official tourism marketing corporation that promotes the collection of 38 cities and towns and 15 tourism districts in Palm Beach County, commonly referred to as The Palm Beaches, Florida. Tourism is among Palm Beach County's major industries generating an annual economic impact of nearly $7 billion in the local economy, producing $42 million in bed-tax revenue, lodging sales of approximately $623 million and supporting more than 60,000 jobs.