PALM BEACH COUNTY CONVENTION AND VISITOR'S BUREAU EXECUTIVE EARNS DESTINATION MARKETING'S HIGHEST IN

07/21/2011
PALM BEACH COUNTY CONVENTION AND VISITOR'S BUREAU EXECUTIVE EARNS
DESTINATION MARKETING'S HIGHEST INDUSTRY CERTIFICATION
-The CVB's chief marketing officer attains designation of Certified Destination Management
Executive by the world's largest association of destination marketing organizations-
The Palm Beaches, FL (July 21, 2011)- The Palm Beach County Convention and Visitor's Bureau is
proud to announce that its chief marketing officer, Shirley Talbert, today received her credentials as
a Certified Destination Management Executive (CDME)- the industry's highest educational
achievement- by the Destination Marketing Association International (DMAI). The program, which
requires the equivalent of four years of coursework, and a final exam and dissertation, has been
completed by less than 200 top industry executives worldwide. Ms. Talbert's formal acceptance of
her CDME certifications took place at a graduation ceremony during DMAI's 97th Annual Convention
in New Orleans on Thursday, July 21.
DMAI's CDME program is an advanced educational program for veteran and career-minded
destination marketing executives that focuses on vision, leadership, productivity and the
implementation of business strategies. The program's core objectives are to prepare its graduates
for spearheading innovation, impacting change, remaining competitive, and to become more
effective DMO and industry leader. For more about DMAI, please visit
www.destinationmarketing.org.
A seasoned hospitality marketing professional with exceptional strategic, analytic and
implementation skills, Ms. Talbert brings more than 30 years of practical experience to the Palm
Beach County CVB. As a member of the Hospitality Sales & Marketing Association International
(HSMAI), she served on the first Board of Advisors for the Hotel Internet Marketing Committee and
in 1998 was awarded the designation of Certified Hospitality Marketing Executive (CHME). Originally
from North Carolina, Shirley graduated from Western Carolina University with a B.S., in Business
Administration. Ms. Talbert joined the CVB staff in June 2008, after working with the National Trust
for Historic Preservation, and is responsible for the development and implementation of all
marketing, public relations and communications initiatives to generate visitation to Palm Beach
County.
About Palm Beach County Convention and Visitors Bureau: The Palm Beach County Convention and
Visitors Bureau (CVB) is the official destination marketing organization for Palm Beach County, Fla.
Tourism is among Palm Beach County's major industries generating a direct annual economic impact
of $2.8 billion in the local economy, producing $23 million dollars in bed-tax revenue and lodging
sales of approximately $623 million. For more information on the CVB, please visit
www.PalmBeachFL.com.
###Media Contact: Carli Smith/Palm Beach CVB Maria Hayworth/Hayworth
Creative PR
csmith@PalmBeachFl.com/561-233-3030 maria@hayworthcreative.com/386-677-
7000
1555 Palm Beach Lakes Boulevard, Suite 800, West Palm Beach, Florida 33401
561.233.3000 FAX 561.233.3009
WEBSITE MEDIA CENTER: PalmBeachFL.com/Media