Palm Beach County Convention and Visitors Bureau Announces
Official Visitor's Guide iPhone App - Now Available
PALM BEACH COUNTY, Fla. (Jan. 17, 2011) - The Palm Beach County Convention and Visitors Bureau (CVB) has
announced the release of the destination's official tourism iPhone App. Available in the Travel Section of the
iTunes online store, the free "Palm Beach Florida Travel Companion" gives visitors instant access to the best way to
experience Florida, including a complete listing of hotels and resorts, restaurants, upcoming events and special
hotel offers with discounts on accommodations. Some convenient features include:
? A detailed description of each event, restaurant and hotel, including phone listing, images and website;
? Interactive maps, which will allow visitors to map out directions from their current location and easily
navigate to their desired location;
? Access to photos and videos of The Palm Beaches;
? Equipped with a "Favorites" tab so visitors can store places and events they have enjoyed for future
visits, and/or to share with others;
? Real-time, automatic updates whenever content is added or revised by CVB staff, ensuring complete,
accurate information for users.
"Sixty-seven percent of leisure and 77 percent of business travelers are using their web-enabled mobile devices to
locate local services and attractions, so we expect this new app to become an increasingly important tool for us,"
stated Jorge Pesquera, President and CEO of the Palm Beach County Convention and Visitor's Bureau. "This new
technology will enhance the overall experience for visitors to our destination."
One of the most important capabilities of the new application is the use of a single software platform that stores
all CVB industry content, which ensures both industry partners and visitors that updates to important information
will be uniform across print, online, and mobile marketing tools.
To download the Palm Beach, FL App, visit
Media Contact:
Maria Hayworth/Hayworth Creative PR
About Palm Beach County Convention and Visitors Bureau
The Palm Beach County Convention and Visitors Bureau is the official destination marketing organization for Palm
Beach County, Fla. Tourism is among Palm Beach County's major industries generating a direct annual economic
impact of $2.8 billion in the local economy, producing $23 million dollars in bed-tax revenue and lodging sales of
approximately $623 million.
1555 Palm Beach Lakes Boulevard, Suite 800, West Palm Beach, Florida 33401
561.233.3000 FAX 561.233.3009