THE PALM BEACHES, Fla. (November 30, 2011) - The Palm Beach County Convention and Visitors Bureau (CVB) in
coordination with PANROTAS, the leading Brazilian tourism publication, hosted an educational workshop for Palm
Beach County's hospitality industry with a focus on reaching the Brazilian market and securing a larger share of its
travelers. The presentation, entitled Brazil Now!, was attended by more than 50 industry representatives who
heard PANROTA's President Guillermo Alcorta and CVB executives Jorge Pesquera, Rodrigo Trujillo, and Doug
McLain, discuss Brazil's booming economy, traveler profile, and upcoming opportunities to target Brazil and other
Latin American markets in 2012.
"The CVB has developed innovative plans to target key international markets, and it seems there is no better place
in the current global economy with more potential than Brazil," said CVB President and CEO Jorge Pesquera.
"More than 120 non-stop flights currently arrive to Southeast Florida each week with over 30,000 seats from
Brazil, and the event was carefully designed to provide Palm Beach County's tourism industry with market
awareness and the initial tools required to capture a larger share of those visitors with abundant disposal income."
"Palm Beach County represents an exceptional travel experience that is yet to be discovered by a large portion of
the Brazilian market," said Guillermo Alcorta. "After meeting the Palm Beach County CVB team on the tradeshow
floor in Rio de Janeiro just a few weeks ago, the benefits of a strategic partnership became immediately clear to all
of us. We are thrilled to be here to share our insights on the major opportunities presented by Brazilian travelers."
With the seventh largest economy in the world, Brazilians spent nearly $1.4 billion in Florida in 2010 - a number
that has tripled in only five years since 2005. GDP projections for Brazil through 2020 show that the country's
economy should remain stable for another decade, confirming that now is the opportune time to target efforts at
potential travelers from this market. Brazil's hosting of the World Cup and Summer Olympics in 2014 and 2016 will
further strengthen its global standing and economic development. Efforts to include Brazil in the US visa waiver
program are well underway and could result in yet another leap in Brazilian visitation to Florida in the near term.
The CVB and PANROTAS were also joined by Brazil's largest airline, TAM, and a select group of Brazilian tour
operators, all on-hand to speak with the county's various tourism entities about potential partnerships to consider
for 2012. The CVB presented initial marketing ideas for co-op advertising campaigns in Latin America, as well as
co-exhibit opportunities at various Latin American tradeshows throughout the year. The CVB also discussed the
importance of contracting group leisure business through tour operators focused in Latin America. The common
goal of the event was to set the stage for increased visitation from Brazilian travelers to Palm Beach County's
hotels, attractions and retail entities.
Headquartered in Sao Paulo, PANROTAS is the leading producer of information for tourism professionals, working
with the entire travel industry: airlines, hotels, travel agencies, tour operators, car rental companies, cruise
shipping companies, distribution and reservation services, and official tourism agencies. PANROTAS publications
include Jornal PANROTA, Guia PANROTAS, and Vamos Lá Viagens and it also stages FORUM PANROTAS, an annual
conferences that gathers 1200 of Brazil's top tourism leaders which will celebrate its 10th anniversary in 2012.
The Palm Beach County Convention and Visitors Bureau is the official destination marketing organization for Palm
Beach County, Fla. Tourism is among Palm Beach County's major industries generating a direct annual economic
impact of $2.8 billion in the local economy, producing $23 million dollars in bed-tax revenue and lodging sales of approximately $623 million. In 2010, The Palm Beaches led the state in occupancy growth - up 9.5 percent - more
than any other destination in Florida.
Media Contact: Carli Smith/Palm Beach County CVB,