PALM BEACH COUNTY CONVENTION & VISITORS BUREAU ANNOUNCES WINNER OF THE 2010 PROVIDENCIA AWARD

09/07/2010
For immediate release Media Contact:
Maria Hayworth
Hayworth Creative Public Relations
386.677.7000/maria@hayworthcreative.com
PALM BEACH COUNTY CONVENTION & VISITORS BUREAU ANNOUNCES
WINNER OF THE 2010 PROVIDENCIA AWARD:
DELRAY BEACH INTERNATIONAL TENNIS CHAMPIONSHIPS
-Prestigious Tourism Honor Will Be Awarded at the Bureau's Presentation of
2010-2011 Marketing Plan on September 30 at the Palm Beach County
Convention Center-
(West Palm Beach, FL - September 7, 2010)- Jorge Pesquera, President and CEO of
the Palm Beach County Convention and Visitors Bureau, today announced that the
Delray Beach International Tennis Championships will be awarded the CVB's
prestigious annual Providencia Award.
The 2010 Providencia Award will be presented on September 30 at the CVB's annual
Marketing & Sales Plan Presentation that will be held at the Palm Beach County
Convention Center in downtown West Palm Beach.
-The Providencia Award is Palm Beach County's most important symbol of recognition
for the local tourism industry, which employs tens of thousands of county residents and
adds more than $2.6 billion annually to the local economy,? said Mr. Pesquera. -The
annual award celebrates local businesses, organizations and/or individuals who have
made an extraordinary contribution to the vitality and prosperity of Palm Beach County
as a desirable tourist destination.?
-The CVB's 20-member Public Relations Committee evaluated and scored eight different
nominations before selecting the Delray Beach International Tennis Championships as
the winner of this year's Providencia Award,? said committee chair Gary Schweikhart,
president of PR-BS, Inc., a Boca-based public relations firm.
Previous Providencia Award winners include The Colony Hotel in Palm Beach, The
Morikami Museum & Japanese Gardens, The Breakers, Kravis Center for the
Performing Arts, Burt Reynolds, The Ritz-Carlton, Norton Museum of Art, Boca Raton
Resort & Club, Moroso Motor Sports, SunFest, Jack Nicklaus, Marathon of the Palm
Beaches, Delta Airlines, Alexander W. Dreyfoos, Jr., and the Palm Beach Kennel Club.
The other seven nominees for this year's Providencia Award were the Boca Raton
Museum of Art, CityPlace, David Feder, International Polo Club Palm Beach, Jupiter Inlet Lighthouse & Museum, Nancy Marshall and the Palm Beach International Boat
Show.
About the Delray Beach International Tennis Championships:
The Delray Beach International Tennis Championships (ITC) is the only ATP tournament
in the world featuring an ATP Champions Tour event and an ATP World Tour event in
the same week. Scheduled for February 18-27, 2011 at the Delray Beach Stadium &
Tennis Center, the ITC annually attracts the best tennis players in the world and
thousands of visitors to Delray Beach and Palm Beach County. The ATP World Tour
event is entering its 19th year (13th in Delray Beach), while the ATP Champions Tour
event is returning for its second year in 2011. Celebrated in 2003 with the ATP Award of
Excellence, the privately owned tournament features one of 11 ATP World Tour Events
in the United States and the first-ever ATP Champions Tour event played on US soil.
Total player compensation is $1.3 million for both events.
Last July, specifically because of the annual International Tennis Championships, Delray
Beach was selected as one of the top 10 -Best Tennis Towns? in America by the United
States Tennis Association. The annual event attracts nearly 60,000 attendees with more
than 25% coming from outside of South Florida. Recent Delray Beach ITC events have
featured iconic stars such as John McEnroe, Patrick Rafter, Mats Wilander and Pat
Cash, while also attracting some of today's top-ranked players including James Blake,
Lleyton Hewitt, Marcos Baghdatis, the Bryan Brothers, Andy Roddick, Andre Agassi,
Tommy Haas, Mardy Fish and many more. Not only does the ITC have a direct annual
impact of $10-million to the Delray/Boca area, it is also televised nationally and
internationally on the Tennis Channel, reaching 28.5 million homes in the U.S. and more
than 87-million homes in 20+ countries around the world. The event was also covered in
more than 1,000 newspapers with a combined reach of more than 110-million readers.
For more information, please visit www.YellowTennisBall.com.
About the Palm Beach County Convention and Visitors Bureau:
Tourism is Palm Beach County's number one industry, generating over $2.6 billion
dollars annually in our area's economy. The Palm Beach County Convention and Visitors
Bureau is charged with the promotion and marketing of the tourism industry in the State
of Florida, the United States and international markets. The CVB's services include the
development of an annual tourism marketing plan and the implementation of the plan
through advertising, public relations, tour package development, online/electronic
means, attendance at consumer and trade shows. The CVB's well-trained team
conducts familiarization tours and sales missions, participates in trade shows in foreign
markets, conducts special projects, and other marketing initiatives agreed upon with the
County to promote the destination. These important programs are funded by the
collection of a "bed tax" paid by lodging guests for short-term stays in Palm Beach
County. The Palm Beach County CVB provides a world-class destination for the groups
and meetings market within the national and international meeting and exhibition trade.
For more information, please visit www.palmbeachfl.com.
AVAILABLE FOR INTERVIEW:
Jorge Pesquera
President & Chief Executive Officer
Palm Beach County Convention & Visitors Bureau
561.233.3000jpesquera@palmbeachfl.com
MEDIA CONTACT:
Carli Smith / Diana Wright
561.233.3030 / 561.233.3002
csmith@palmbeachfl.com / dwright@palmbeachfl.com