PALM BEACH COUNTY CVB AND JETBLUE AIRWAYS LAUNCH “PALMS, BEACHES, DEALS…” CAMPAIGN TO NEW YORK METRO

09/04/2013

PALM BEACH COUNTY CVB AND JETBLUE AIRWAYS LAUNCH “PALMS, BEACHES, DEALS…” CAMPAIGN TO NEW YORK METROPOLITAN AREA

—Fall Travel Escapes to Discover The Palm Beaches Available Starting September 3 —

The Palm Beaches, Fla. (September 3, 2013) — The Palm Beach County Convention and Visitors Bureau (CVB) today announced a partnership with JetBlue Airways that will bring exclusive vacation offers within The Palm Beaches to New York City area residents this fall. Fourteen resorts and hotels are participating in the Fall Travel Escapes campaign, presented as “Palms. Beaches. Deals. Three Great Reasons to Go.” The campaigns run September 1 through 30, offering discounted rates for travel to the destination through November 20.

“These are incredible vacation offers that JetBlue Airways and our hotel partners have put together for our loyal New York area customers,” said Palm Beach County CVB President and CEO Jorge Pesquera. “With such great deals on airfare from all major New York area airports and great rates from some of our top hotels, it is the ideal opportunity to plan a fall escape to The Palm Beaches.”

Available for booking September 1 through 30, the campaign provides New York area residents exclusive discounted airfare rates to Palm Beach International Airport as well as 25 percent off room rates at several participating hotels through the JetBlue Getaways website, www.JetBlue.com/vacations. Featured hotels include PGA National Resort & Spa, Palm Beach Marriott Singer Island Beach Resort & Spa and Boca Raton Resort, The Waldorf Astoria Collection, among others.

“There are still plenty of chances to get away in September, whether it is for a short weekend trip or holiday travel. Palm Beach is the perfect option for a fall getaway. We’re excited to partner with Palm Beach County to offer 25 percent off a hotel stay, when customers book a JetBlue Getaways package to The Palm Beaches,” said Umang Gupta, JetBlue’s Director of Getaways and Ancillary Travel. “JetBlue Getaways provides customers with added convenience by bundling flights and hotels with other amenities such as car rentals. With our Getaways offering, customers don’t have to worry about additional costs while on vacation. They are free to simply focus on relaxing and enjoying their trip.”

For more than 100 years, The Palm Beaches, stretching along 47 miles of Florida’s southeast coast, has offered visitors a breathtaking collection of sandy white beaches, easy access to the Everglades, a vast array of exquisite hotels and resorts, an extraordinary culinary scene, and an eclectic and colorful assembly of cultural and arts attractions, all served up with unparalleled, genuine hospitality. Visitors can experience the perfect beach day, test their skills on world-renowned golf courses, or stroll one of 15 unique and stylish downtown districts, all within one, surprising and exciting destination.

###

Media Contacts:

About Palm Beach County Convention and Visitors Bureau: The Palm Beach County Convention and Visitors Bureau is the official destination marketing organization for Palm Beach County, Fla. Tourism is among Palm Beach County's major industries generating a direct annual economic impact of $5 billion in the local economy, producing $25 million dollars in bed-tax revenue and lodging sales of approximately $623 million.