Palm Beach County CVB Wins Highest Marketing Award at Florida Governor’s Conference on Tourism
THE PALM BEACHES, Fla. (September 12, 2013) – The Palm Beach County Convention and Visitors Bureau (CVB) was awarded the coveted Henry Award at the Flagler Awards presentation held during the Annual Florida Governor’s Conference on Tourism at the Loews Royal Pacific Resort in Orlando on Wednesday, September 11. With a record-breaking 203 entries for this year’s awards, the CVB earned the highest honor in the Special Events category for its Rock the Vote in The Palm Beaches and Boca Raton Live Concert and Screening of the 2012 President Debate, which took place in October 2012 during the final debate at Lynn University.
“The Rock the Vote campaign was a major opportunity for our organization to capture the attention of the country at a key historical moment,” said Palm Beach County Convention and Visitors Bureau’s President and CEO Jorge Pesquera. “The results of the campaign, including the number of impressions generated, excitement of the live audience and visitor captures, all demonstrated the success of the event, and to now be awarded the Henry Award only further emphasizes this achievement.”
The CVB partnered with Rock the Vote and Microsoft in order to leverage the unique, once-in-a-lifetime position to capitalize on the global media exposure of the 2012 President Debate and incentivize travel to the destination. In addition to the execution of this major event, the CVB promoted accommodations, transportation, shopping, dining, and other debate-related events on a dedicated website landing page to further integrate the travel message. Ultimately, the event garnered more than $642,000 in total exposure through the live streaming and earned media coverage at a local, regional, national and international level and more than 14,342,000 consumer media impressions around the globe.
The CVB also earned a Bronze Award in the Tourism Advocacy category for the Travel Rally Day Campaign. Each May, the destination recognizes the local tourism industry and the importance of travel to the local economy through a celebration of National Travel and Tourism Week, an annual initiative of the U.S. Travel Association to heighten awareness of the impact of travel at the local, state and national level. The CVB successfully organized three events throughout the county to bring together representatives from hotels and attractions, community and government leaders, and local supporters in order to celebrate the importance of travel and tourism in Palm Beach County.
The state’s annual tourism marketing competition, the Flagler Awards, recognizes Florida’s travel businesses and organizations who demonstrate outstanding tourism marketing efforts. Each year, the Flagler Awards honor many of the countless individuals and organizations that help position Florida as a premier travel destination and pay tribute to the determined efforts of those who help ensure the continued success of the state's most important industry.
About Palm Beach County Convention and Visitors Bureau: The Palm Beach County Convention and Visitors Bureau is the official tourism marketing organization for Palm Beach County, Fla. Tourism is among Palm Beach County's major industries generating a total annual economic impact of more than $5 billion in the local economy, producing $30 million dollars in bed-tax revenue and lodging sales of approximately $623 million.
1555 Palm Beach Lakes Boulevard, Suite 800, West Palm Beach, Florida 33401 561.233.3000 Fax 561.233.3009