Palm Beach County CVB Wins Highest Marketing Award at Florida Governor's Conference on Tourism
Palm Beach County CVB Wins Highest Marketing Award at
Florida Governor's Conference on Tourism
THE PALM BEACHES, Fla. (September 10, 2012) - The Palm Beach County Convention and Visitors Bureau (CVB) was awarded the coveted Henry Award on September 5, 2012, at the Flagler Awards presentation held during the Annual Florida Governor's Conference on Tourism at the Renaissance Orlando at SeaWorld. The CVB earned the highest honor in the Social Media Marketing category for the "Lilly Lovers" campaign, a social media contest launched last summer with Palm Beach-born brand Lilly Pulitzer.
"Social media has become an increasingly important part of our marketing strategy," said Palm Beach County Convention and Visitors Bureau's President and CEO Jorge Pesquera. "The Lilly Lovers campaign is one successful example of that, and we're honored and encouraged to have won the Henry Award for it."
The CVB team's campaign was formed around National Wear Your Lilly Day - also the first official day of summer - which provided an ideal opportunity to make the connection between Lilly Pulitzer and Palm Beach as a vacation destination. Through coordination with the designer's marketing team, the CVB proposed the Lilly Lovers Day Facebook Photo Contest, encouraging fans to submit their favorite Lilly Pulitzer photo - judged by the brand's head designer - for a chance to win a trip to The Palm Beaches. The CVB reached approximately 2,260,000 Lilly Pulitzer fans with the Palm Beach message and earned the equivalent of more than $33,000 in media value for a campaign, with a cost of just $600 to execute.
The state's annual tourism marketing competition, the Flagler Awards, recognizes Florida's travel businesses and organizations who demonstrate outstanding tourism marketing efforts. Each year, the Flagler Awards honor many of the countless individuals and organizations that help position Florida as a premier travel destination and pay tribute to the determined efforts of those who help ensure the continued success of the state's most important industry.
Carli Smith/Palm Beach County CVB Maria Hayworth/Hayworth Creative PR csmith@PalmBeachFl.com/561-233-3030 firstname.lastname@example.org/386-677-7000
About Palm Beach County Convention and Visitors Bureau
: The Palm Beach County Convention and Visitors Bureau is the official destination marketing organization for Palm Beach County, Fla., with a mission to increase visitation, deliver a one of a kind visitor experience, and contribute to the overall economic development in Palm Beach County. Operating as a non-profit organization, the CVB executes marketing and sales strategies to support Palm Beach County's very critical tourism industry, which annually welcomes approximately five million visitors, supports 45,000 industry jobs, and generates an economic impact of $5
billion in the local economy, and whose contributions on a state level help keep Floridians unburdened by a state income tax.
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