ROI Institute Offering Two-Day Workshop in The Palm Beaches




ROI Institute Offering Two-Day Workshop in The Palm Beaches
Meeting and Event Program Focused on Performance Metrics Coming October 2 & 3

THE PALM BEACHES, Florida (Aug. 15, 2014) - Discover The Palm Beaches has partnered with ROI Institute, Metrics2Meetings and PGA National Resort & Spa to host a two-day workshop for meeting and event professionals to explain the value of using the ROI MethodologyTM. The event will be held Oct. 2-3, 2014 at PGA National Resort & Spa (400 Avenue of the Champions, Palm Beach Gardens, Florida).

The professional, skill-building workshop will feature expert speakers Christopher Kirchner, Jack J. Phillips, Ph.D., and Terri Breining. The program will focus on the value of performance measurement and how it can enhance the results of meetings and events while documenting six types of data, including business impact and financial return on investment for stakeholders. The ROI Methodology is supported by Meeting Professionals International (MPI), the Professional Convention Management Association (PCMA), and American Society for Training & Development (ASTD), and provides 12 hours of continuing education credits.

"We are excited to welcome the ROI Institute to The Palm Beaches, and to host this exciting educational event," said President and CEO of Discover The Palm Beaches Jorge Pesquera. "This information is key for meeting professionals as performance metrics and ROI are important measurement tools in the meetings and event industry."

In 2003, the Board of Directors of MPI selected the ROI Methodology as the preferred application to measure the ROI for meetings and events. The ROI Methodology is also supported by PCMA and ASTD, among others. It is considered the industry standard for measuring business impact and ROI for meetings and events.

The AAA Four Diamond PGA National Resort & Spa is located just 20 minutes from Palm Beach International Airport and recently unveiled a $100 million revitalization including updated rooms and specialty suites, dining and golf course renovation, including their famed Champion Course, home to The Honda Classic. Meeting space includes the 9,900-square-foot PGA Ballroom, the 7,000- square-foot Honda Pavilion and the newly designed Masters Terrace with a 1,540-square-foot patio facing the golf courses.

Registration is $895 per person. The PGA National Resort & Spa is offering a $99 per night accommodations rate for attendees. For more information or to register, visit or For resort accommodations, call the PGA National Resort & Spa direct at 800-633-9150 or 561-627-2000, or visit

About Discover The Palm Beaches
Discover The Palm Beaches, formerly the Convention and Visitors Bureau, is the official tourism marketing corporation that promotes the collection of 38 cities and towns and 15 tourism districts in Palm Beach County, commonly referred to as, The Palm Beaches, Florida. Tourism is among Palm Beach County's major industries generating an annual economic impact of nearly $7 billion in the local economy, producing $30 million dollars in bed-tax revenue, lodging sales of approximately $623 million and supporting 60,000 jobs.

About the ROI Institute
ROI Institute, Inc., founded in 1992 as a service-driven organization, assists professionals in improving programs and processes using the ROI Methodology developed by Drs. Jack J. Phillips and Patti P. Phillips. ROI Institute is the global leader on the use of return on investment (ROI) in non-traditional applications. The Institute regularly conducts ROI workshops, provides consulting services, publishes books and case studies, and conducts research on the use of ROI, making the ROI Institute an industry leader and source in measurement, evaluation, and analytics. The ROI Institute, along with more than 100 ROI consultants, applies the ROI Methodology in 20 fields in 60 countries. The ROI Institute authors have written or edited over 100 books, translated into 38 languages. The ROI Institute builds internal capability with a process to help individuals to achieve Certified ROI Professional (CRP), a designation respected by executives in various organizations. For more information on the ROI Institute, please contact or visit


Scott Schoenen, Discover The Palm Beaches Maria Hayworth, Hayworth PR
561.233.3030, 386.677.7000,