SPECIAL RATES AT MORE THAN TWO DOZEN AREA PROPERTIES PROVIDE TRAVEL AGENTS THE OPPORTUNITY TO DISCOV

08/10/2010
1555 Palm Beach Lakes Boulevard, Suite 800, West Palm Beach, Florida 33401
561.233.3000 FAX 561.233.3009
WEBSITE MEDIA CENTER: palmbeachfl.com
SPECIAL RATES AT MORE THAN TWO DOZEN AREA PROPERTIES PROVIDE TRAVEL
AGENTS THE OPPORTUNITY TO DISCOVER THE PALM BEACHES AND BOCA RATON
PALM BEACH COUNTY, Fla. (August 10, 2010) - Palm Beach County Convention and Visitors Bureau today
announced special room rates to travel agents in America's First Resort Destination®, The Palm Beaches and
Boca Raton, Florida. Through September 20, 2010, travel agents can enjoy room rates as low as $59* at a
variety of accommodation types throughout the many unique sites within Palm Beach County. In addition to
room rates, many participating properties will also accommodate travel agents with meals and other
amenities. The promotion currently includes 25 properties, incorporating everything from intimate and
historic inns to grand oceanfront luxury resorts, and providing agents a variety of ways to experience the
diversity of Florida's southeast coast. Offers are listed at PalmBeachFL.com/travel-trade/TArates.
"These rates are designed to thank travel agents who are familiar with The Palm Beaches and Boca Raton,
and introduce new travel agents to the many experiences that visitors can enjoy in a single destination,"
stated Jorge Pesquera, President & CEO, Palm Beach County Convention and Visitors Bureau. "We hope the
travel industry will take advantage of this exclusive promotion, as we are confident it will inspire participating
agents to share with their clients all that can be enjoyed here in Palm Beach."
Boasting a 10.9 percent increase in occupancy compared to the first six month of 2009, The Palm Beaches
and Boca Raton hold the record for the largest upswing in year-to-date occupancy for any other destination
in Florida. In addition, June 2010 marks the destination's eighth straight month for positive occupancy
counts.
Bordered to the west by Lake Okeechobee, the south by The Florida Everglades and the east by the Atlantic
Ocean, The Palm Beaches and Boca Raton offer all that can be expected in a resort destination, such as its 47
miles of pristine beaches, picturesque golf courses, top polo matches, and luxurious spas, while also revealing
to visitors a less-anticipated, dynamic cultural experience. An eclectic culinary scene, spectator sports and
outdoor recreation and more than 200 theaters, museums, arts centers, indoor and outdoor performance
stages can all be found throughout Palm Beach County - Florida's Cultural Capital. Also home to the gateway
to The Florida Everglades, The Palm Beaches and Boca Raton provides the opportunity for adventurous
travelers to explore the legendary mangrove-lined waterways and grasslands of this natural American
treasure. To see how to experience the best of Florida, visit PalmBeachFL.com or call 800-554-7256.
*IATA number required during booking or at check-in; offers and dates vary with each property
About Palm Beach County Convention and Visitors Bureau
The Palm Beach County Convention and Visitors Bureau is the official destination marketing organization for
Palm Beach County, Fla. Tourism is among Palm Beach County's major industries, generating a direct annual
economic impact of $2.8 billion in the local economy, producing $23 million dollars in bed-tax revenue and
lodging sales of approximately $623 million.
_____________________________________________________________________________
Media Contact:
Maria Hayworth/Hayworth, Creative PR
386-677-7000
maria@hayworthcreative.com