THE PALM BEACHES, FLORIDA TEAMS UP WITH JETBLUE GETAWAYS TO PROMOTE EXCLUSIVE SUMMER VACATION PACKAG

06/28/2011
THE PALM BEACHES, FLORIDA TEAMS UP WITH JETBLUE GETAWAYS TO PROMOTE EXCLUSIVE SUMMER
VACATION PACKAGES FOR BOSTON AND NYC TRAVELERS
-Campaign to launch July 1 with 10 Days of "Match Off for Takeoff" sweepstakes on jetblue.com, followed by
three-month media campaign in targeted markets (a)-
THE PALM BEACHES, FLA (JUNE 28, 2011) - The Palm Beach County Convention and Visitors Bureau (CVB) today
announced it has partnered with JetBlue's recently revamped Getaways program in support of a summer campaign to
promote limited-time vacation packages exclusive to travelers out of Boston Logan International Airport and New York City
metro area airports (JFK, LGA and EWR), offering airfare and hotel at some of the destination's top four and five-star
properties at guaranteed best-value rates.
The campaign will begin on Friday, July 1 with 10 days of sweepstakes, providing target-market consumers the chance to
win one of 10 featured Getaways packages through an interactive matching game titled "Match Off for Takeoff," hosted on
jetblue.com and featuring playing cards containing compelling imagery of, and destination fun facts about The Palm
Beaches. A winner will be announced daily for the first 10 days, after which a comprehensive media campaign will
advertise the promotion through to its conclusion on September 30, 2011.
"JetBlue currently operates more flights into Palm Beach International Airport than any other airline. They have been with
us here at PBI since its beginnings a decade ago," said CVB President & CEO Jorge Pesquera. "It is only fitting that our first,
multifaceted partnership with any airline be with the number one carrier into The Palm Beaches."
"We're happy to partner with The Palm Beach CVB on this exciting promotion to kick off the summer," said Grant
McCarthy, director of JetBlue Getaways. "Winners will not only be able to enjoy Florida's sunny beaches, but their travel
experience will be completely seamless with our Getaways program, which provides our award-winning service from the
booking to the hotel, with everything in between!"
The JetBlue Getaways packages to The Palm Beaches will combine roundtrip airfare with more than 10 top hotels, including
The Breakers Palm Beach, Boca Raton Resort & Club, PGA National Resort & Spa, The Seagate Hotel & Spa, Marriott Delray
Beach, The Colony Palm Beach, The Ritz-Carlton, Palm Beach, Palm Beach Marriott Singer Island Beach Resort & Spa, Jupiter
Beach Resort, Four Seasons Resort Palm Beach, and the Holiday Inn Highland Beach Resort. Several other properties in The
Palm Beaches are still being considered for Getaways packages.
JetBlue recently launched new enhancements to its vacations product including the JetBlue Getaways Best Price Guarantee,
offering the lowest available price on vacation packages and flights, and an exclusive 24-hour support desk dedicated to
Getaways customers before, during and after their trip. JetBlue Getaways offers vacation packages across 39 destinations
throughout the U.S., Mexico, Latin America and the Caribbean with exclusive deals on flights and directly contracted hotels.
To learn more about JetBlue Getaways visit www.jetblue.com/vacations or by call 1-800-jetblue.
JetBlue Getaways offers a complete vacation package, with airfare, ground transportation, hotel stays and more. Members
of the airline's customer loyalty program, TrueBlue, can also earn six points for every dollar spent on vacation packages,
earning reward travel twice as fast. To enroll in TrueBlue or to learn more about the program, visit
www.jetblue.com/trueblue.
A three-month media campaign targeting the New York City and Boston metro areas have been dedicated to the Getaways
promotion, as have a substantial number of JetBlue's internal assets, including banner ads in weekly subscriber emails,
homepage placement on jetblue.com and jetblue.com/vacations (Getaways homepage), a custom destination page, on inflight television screens, and via the airline's social media channels, to name a few.
The 10 days of sweepstakes will allow for one daily winner, which will be announced at the end of each day on jetblue.com.
After flipping over and pairing up all virtual, customized match cards in the game, contestants will be immediately notified
as to whether or not they are the grand prize winner of the day. All non-winning contest participants will receive a $50
discount towards a JetBlue Getaways package to The Palm Beaches, and the opportunity to play again in any of the