The Palm Beaches Joins Lilly Pulitzer for Month-Long ‘Lilly Lover Days' Celebration
PALM BEACH COUNTY, Fla. (June 7, 2011) - The Palm Beach County Convention and Visitors Bureau (CVB) today
announced it has partnered with Lilly Pulitzer® to support the company's annual ‘Lilly Lover Days' photo contest,
which runs now through June 30, 2011. The CVB is providing the grand prize getaway for two at The Colony Hotel,
Palm Beach; awarding a Lilly photo frame to one of its Facebook fans on a daily basis; and offering exclusive hotel
rates and specials - available to Lilly customers only - that can be found via a link from both the Lilly and Palm
Beach web sites:
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"As the birthplace of the Lilly Pulitzer® brand more than 50 year ago, The Palm Beaches go hand-in-hand with the
beloved Lilly Pulitzer® brand," said CVB President and CEO Jorge Pesquera. "Taking part in this campaign is such a
natural fit for our destination, and allows us to showcase why our destination is the perfect place to wear your
Created around the National Wear Your Lilly Day (June 21) -also the first official day of summer - the photo
contest encourages people to join Lilly in a month-long celebration of playful prints, color and photos. "Lilly
Lovers" are invited to submit their summer Lilly Pulitzer® photo on Facebook between now and June 30, and
encourage their friends to vote on their submission. The top 20 finalists will be determined by the highest number
of votes, and then three winners, judged on where and how they wear their Lilly, will be determined by Lilly
Pulitzer® Fashion Director Janie Schoenborn. As stated above, the first prize is a trip for two to The Palm Beaches,
including a three-night stay for two at The Colony Hotel, Palm Beach, and includes air transportation for two
(valued at $300 each) and a $1,000 gift card from Lilly Pulitzer®. A boutique, four-diamond property located on the
island of Palm Beach, The Colony Hotel, Palm Beach is just steps to the ocean, world-class shopping and dynamic
dining. The property is also home to the renowned Royal Room Cabaret, celebrating its 10th anniversary this year.
About Lilly Pulitzer
Lilly Pulitzer provides apparel and sleepwear for women, apparel for children and men, accessories including
eyewear, shoes, handbags, jewelry, belts and gifts, fragrance, stationery and two entertaining books, all inspired
by the authentic Palm Beach lifestyle. It all started with a juice stand and a simple shift dress that showcased a
colorful print intended to hide fruit juice stains while looking fabulous. The dress became such an instant hit, Lilly
stopped selling juice and started selling dresses. Now after 50 years of success, there are over 75 Lilly Pulitzer
Signature Shops in addition to a number of company-owned retails stores and major department stores
nationwide. More information on products, distribution and the Lilly story is available at
About The Palm Beaches
The Palm Beaches - America's First Resort DestinationSM
- is one of Florida's most popular coastal destinations,
with 47 miles of pristine Atlantic beaches; more than 200 hotels, resorts, and boutique properties; world-class
dining, spas, golf courses and shopping; distinctive attractions and vibrant downtowns; and an assortment of
exciting cultural venues, festivals and edge-of-your-seat sporting activities.
To participate in the ‘Lilly Lovers Day' promotion, visit the Facebook pages for the Palm Beach County Convention
and Visitors Bureau and Lilly Pulitzer.
Media Contact:
Carli Smith/Palm Beach CVB Maria Hayworth/Hayworth Creative PR
About Palm Beach County Convention and Visitors Bureau
The Palm Beach County Convention and Visitors Bureau is the official destination marketing organization for Palm Beach
County, Fla. Tourism is among Palm Beach County's major industries generating a direct annual economic impact of $2.8 billion
in the local economy, producing $23 million dollars in bed-tax revenue and lodging sales of approximately $623 million.
1555 Palm Beach Lakes Boulevard, Suite 800, West Palm Beach, Florida 33401
561.233.3000 FAX 561.233.3009 WEBSITE MEDIA CENTER: