Brittany Schnorr, 561.233.3017,

Heather Andrews, 561.233.3008, 

spotlights impact of travel and tourism in palm beach county


-Palm Beach County's tourism industry gathers
to demonstrate ‘The Travel Effect' with $6.8 billion economic impact and 60,000
jobs in The Palm Beaches-

THE PALM BEACHES, Fla. (May 9, 2014) - Discover Palm Beach County (DPBC) led the county's hospitality industry in a Travel Rally Day celebration on Friday, May 9th, as part of the 31st Annual U.S. Travel Association's National Travel and Tourism Week. DPBC joined hundreds of cities nationwide to represent the travel community's collective call to showcase the importance and impact of travel on jobs and economic growth in The Palm Beaches.

Travel Rally Day amplifies the U.S. Travel Association's multiyear campaign - known as The Travel Effect - to prove the huge impact that travel and tourism has on our lives, businesses and local, state and national economies.

"Travel and tourism supports 14.6 million jobs across the nation, and 60,000 right here in Palm Beach County," said Jorge Pesquera, President and CEO of Discover Palm Beach County, the Official Tourism Marketing Corporation for The Palm Beaches. "Travel is a force in our community and our economy that is simply too important to ignore. Today we are celebrating the significance of every individual in our community - including those 60,000 - who contribute directly to the hospitality industry." 

The record-high 6 million visitors to The Palm Beaches in 2013 generated a $6.8 billion economic impact on Palm Beach County. As the top industry in Palm Beach County, tourism accounts for 1 job per every 100 visitors to The Palm Beaches with each visitor directly spending an average of $1,100.

"The collaboration amongst all the Tourist Development Agencies - Discover Palm Beach County, Cultural Council, Sports Commission, and Film & TV Commission - allowed our destination to lead the state in occupancy growth in 2013, ending the year at 71.6% occupancy, which was a 6.3% increase," said Glenn Jergensen, Executive Director of the Tourist Development Council of Palm Beach County.

Travel industry representatives - wearing red to demonstrate unity among travel workers - rallied together in support of the tourism industry at the Historical Society of Palm Beach County, while enjoying musical selections from the Women of Note Chorus, Maltz Jupiter Theatre Youth Touring Company and Faith's Place Steel Drum Band.

"It is now empirical, rather than just anecdotal, that travel is a key driver for improving individual health and strengthening our businesses and economy," said Roger Dow, president and CEO of the U.S. Travel Association, the umbrella organization representing the U.S. travel industry. "Travel holds measurable benefits for our minds, bodies, relationships, businesses and economy. Travel should be celebrated every day."

As a result of targeted destination marketing efforts, Palm Beach County is now in its fourth
consecutive year of tourism growth.

About Discover Palm Beach County

Discover Palm Beach County, formerly the Convention and Visitors Bureau, is the official tourism marketing corporation that promotes the collection of 38 cities and towns and 15 tourism districts in Palm Beach County, commonly referred to as The Palm Beaches Florida. Tourism is
among Palm Beach County's major industries generating an annual economic impact of more than $6.8 billion in the local economy, producing $30 million dollars in bed-tax revenue, lodging sales of approximately $623 million, and supporting 60,000 jobs.