The Palm Beaches, FL to host ESTO 2016


Ashley Svarney
Director of Public Relations & Communications
Discover The Palm Beaches
Office: 561-233-3030
Cell: 954-592-6683

Kayla Lynskey
Senior Account Executive
Development Counsellors International  
Office: 212-444-7199

The Palm Beaches, FL to Host ESTO 2016
Discover The Palm Beaches welcomes U.S. Travel Association tourism professionals

WEST PALM BEACH, Fla. (August 25, 2015) - Discover The Palm Beaches is pleased to announce that The Palm Beaches, Florida will host the 2016 U.S. Travel Association Educational Seminar for Tourism Organizations (ESTO). This annual gathering of U.S. travel marketers is the only national forum where tourism destination professionals at the state, regional, and local level get critical tools, tips, and information to help them better market and grow their destinations. This premier U.S. Tourism Industry gathering is slated for August 2016, hosted at the Boca Raton Resort & Club.

"Discover The Palm Beaches looks forward to welcoming ESTO's tourism professionals to our destination in 2016, because it is, quite simply, the best way to experience Florida; a destination where genuine hospitality has been a way of life since its inception in the 1890s," said Jorge Pesquera, President and CEO of Discover The Palm Beaches. "The Palm Beaches in its entirety has a resort-style feel, offering a quintessential Florida experience with classic hotels, pristine beaches, and the best in golf, spa, dining, and entertainment. We could not think of a better place for U.S. travel destination marketers to come together and explore emerging trends, global issues and best practices from across the tourism industry."

ESTO is the U.S. Travel Association's premier annual learning and knowledge-sharing forum for destination marketing professionals. Created by and exclusively for this specific audience, ESTO is not open to other industry sectors, with the exception of a limited number of official sponsors. The conference provides attendees with the opportunity to learn about new tools and techniques, share best practices, and debate pressing issues affecting destinations in a non-sales environment.

"We are excited to bring ESTO, the premier marketing conference for destination marketers, to The Palm Beaches in 2016," said Nan Marchand Beauvois, General Manager of ESTO and Vice President of National Councils, U.S. Travel Association. "Hundreds of the brightest minds representing city, state and regional tourism organizations will come together in The Palm Beaches to learn, share, and develop strategies to help drive travel and tourism in their communities."

For more information on U.S. Travel Association Educational Seminar for Tourism Organizations (ESTO), please visit  

About Discover The Palm Beaches: Discover The Palm Beaches, formerly the Palm Beach County Convention and Visitors Bureau, is the official tourism marketing corporation that promotes the collection of 38 cities and towns and 15 tourism districts, commonly referred to as The Palm Beaches, Florida. Tourism is among Palm Beach County's major industries. It generates an annual economic impact of nearly $7 billion in the local economy, produces $42 million in bed-tax revenue and lodging sales of approximately $623 million and supports more than 60,000 jobs.