Tourism in The Palm Beaches Breaks Another Record

06/17/2016
MEDIA CONTACTS:
Ashley Svarney, Director of Public Relations & Communications
Discover The Palm Beaches
asvarney@palmbeachfl.com
Office: 561-233-3030; Cell: 954-592-6683

Angela Ledford, Manager of Public Relations & Communications
Discover The Palm Beaches
aledford@palmbeachfl.com
Office: 561-233-3064; Cell: 318-512-7464

 

Tourism in The Palm Beaches Breaks Another Record
Record-breaking number of visitors come to The Palm Beaches in first quarter of 2016

WEST PALM BEACH, Fla. (June 17, 2016) - Discover The Palm Beaches (DTPB), the official tourism marketing corporation for Palm Beach County, today announced that The Palm Beaches welcomed the highest number of visitors ever during the first quarter of the year, with a record-breaking 2.15 million tourists who came to the area. This is an increase of 74,000 more than the same time period last year, and it exceeds the previous high of 2.08 million in the first quarter of 2015. A record-breaking number of room nights were also sold within the first quarter: 1.25 million, compared to 1.24 million last year. This comes on the heels of Florida Governor Rick Scott's announcement that Florida welcomed the highest number of visitors during the first quarter of the year.

Tourism continues to be a top industry for the county, with strong increases in visitation from the top two feeder markets of New York (3% increase) and Miami/Fort Lauderdale (4% increase).

"With such a strong showing in our first quarter, we're confident that tourism will continue to be a powerful economic driver for The Palm Beaches," said Jorge Pesquera, president and CEO of DTPB. "We look forward to continuing to promote this destination as ‘the best way to experience Florida'."

DTPB has numerous new marketing initiatives, including the following: brand-new "Discover Passes" offering exclusive savings at family attractions, craft breweries and golf courses, a YouTube video featuring world-renowned golfers such as Jack Nicklaus and Tiger Woods specifying why they enjoy living in The Palm Beaches, a new Palm Beaches-themed Pandora station highlighting the sounds of summer, and a push to highlight PalmBeachSummer.com, which features special offers, including free hotel room nights.

"These efforts, along with a robust and diverse advertising strategy, will serve to solidify our tourism brand and to help us competitively reach audiences on a national and international scale," said Pesquera. "We can point to the growing number of visitors that we continue to see here, and say with certainty that tourism marketing works."

About Discover The Palm Beaches
Discover The Palm Beaches, formerly the Palm Beach County Convention and Visitors Bureau, is the official tourism marketing corporation that promotes the collection of 38 cities and towns and 15 tourism districts spanning 2,000 square miles and 47 miles of pristine beaches from Boca Raton to Jupiter, commonly referred to as The Palm Beaches of South Florida. Tourism is among Palm Beach County's major industries. It generates an annual economic impact of $7.1 billion in the local economy, produces $4.55 billion in direct visitor spending and supports more than 60,000 jobs.

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