Travel Rally Day Celebration Highlights The Palm Beaches' Top Industry


CONTACT: Heather Andrews, 561.233.3008,  


- Palm Beaches' tourism industry gathers to promote the $7.1 billion economic impact in The Palm Beaches -

THE PALM BEACHES, Fla. (May 8, 2015) - Discover The Palm Beaches (DTPB) hosted the fifth annual Travel Rally Day celebration this morning in an effort to shine a spotlight on the positive economic impact of tourism in The Palm Beaches. More than 100 tourism industry representatives joined in the rally to celebrate the importance and impact of travel on jobs in the local community. Travel Rally Day is part of the 32nd Annual U.S. Travel Association's National Travel and Tourism Week. DTPB stands united with hundreds of destinations nationwide, all recognizing Travel Rally Day.

The Palm Beaches' Travel Rally Day attendees filled The Society of the Four Arts' botanical gardens, dressed in red to demonstrate unity among travel professionals. County and tourism leaders reaffirmed the role of tourism in Palm Beach County and shared recent accomplishments. Attendees also enjoyed a performance by the Ronin Taiko Japanese drummers.

"Today we are recognizing the significance of those who work in the travel and tourism community here in The Palm Beaches," said Jorge Pesquera, President and CEO of Discover The Palm Beaches. "Tourism jobs offer a first step into the American Dream for many. The industry supports 15 million jobs across the nation, and more than 63,000 in Palm Beach County. The Palm Beaches broke records in 2014 with 6.3 million visitors, generating a $7.1 billion impact on the local economy. Numbers like these can turn anyone into a believer of the immense impact of travel to our county, state and nation as a whole."

Tourism continues to be the number one industry in The Palm Beaches, generating 1 job per every 100 visitors.

"Across The Palm Beaches, travel employs a prosperous and diverse workforce, from airline and hotel employees, to restaurant, attraction and retail workers, and supports a vast array of industry sectors," said Glenn Jergensen, Executive Director of the Tourist Development Council of Palm Beach County. "As the demand to visit The Palm Beaches continues to expand, so will our efforts to connect the marketing strategies of all four of our TDC agencies with the end-consumer."

The 6.3 million annual visitors in 2014 brought in a total of $4.8 billion in direct spending. Last year, The Palm Beaches saw 3.5 million out-of-state visitors, 2 million in-state visitors, and 800,000 international visitors. Discover The Palm Beaches will continue to expand marketing and sales efforts to both domestic and international target markets.

"I am proud to chair the Tourist Development Council as it is very apparent that tourism is fundamental to the economic success of The Palm Beaches," said Shelley Vana, Mayor of the Palm Beach County Board of County Commissioners. "We must make it a key goal to further market The Palm Beaches brand, bringing in more visitors to generate more jobs in our community."

"Travel contributes to the fabric of America and continues to do wonders for our businesses and personal lives," said Roger Dow, President and CEO of the U.S. Travel Association. "This weeklong celebration should extend to every day of the week to further strengthen our dynamic industry."

As a result of targeted destination marketing efforts, The Palm Beaches are now in the fifth consecutive year of tourism growth. To learn more about National Travel and Tourism week, visit .

About Discover The Palm Beaches
Discover The Palm Beaches, formerly the Convention and Visitors Bureau, is the official tourism marketing corporation that promotes the collection of 38 cities and towns and 15 tourism districts in Palm Beach County, commonly referred to as The Palm Beaches, Florida. Tourism is Palm Beach County's top industry, generating an annual $7.1 billion economic impact, producing $42 million in bed-tax revenue, lodging sales of approximately $623 million and supporting more than 60,000 jobs.