Travel Rally Day Celebration and Beach Cleanup Spotlight Top Industry in The Palm Beaches

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Ashley Svarney
Director, Public Relations & Communications
Discover The Palm Beaches
Office: 561-233-3030
Cell: 954-592-6683

Angela Cruz Ledford
Manager, Public Relations & Communications
Discover The Palm Beaches
Office: 561-233-3064
Cell: 318-512-7464

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Tourism industry gathers to promote $7.1 billion economic impact and 60,000 jobs in The Palm Beaches

JUPITER, Fla. (May 6, 2016) - Discover The Palm Beaches (DTPB), the official tourism marketing corporation for Palm Beach County, today hosted the travel and tourism community during the sixth annual Travel Rally Day in support of travel-friendly policies. The event, and its first-ever beach cleanup, highlighted the positive economic impact of tourism in The Palm Beaches. More than 100 tourism industry representatives joined in the rally to celebrate the impact of travel on jobs in the local community.

The event was held at Loggerhead Marinelife Center to spotlight the ocean conservation facility as the winner of DTPB's 2015 Providencia Award. The beach cleanup focused attention on the 47 miles of pristine beaches in The Palm Beaches. The number one reason why tourists come to Palm Beach County is to visit the beach, so preserving the coastline is of utmost importance.

Travel Rally Day was part of the 33rd annual National Travel and Tourism Week (NTTW), America's annual salute to travel and tourism. NTTW serves to champion the power of the tourism industry. This year, the U.S. Travel Association's goal was to ensure that travel-and its positive impact on our lives-is part of the discussion during the 2016 election season. The theme for this year's NTTW was "Travel '16."

"Travel Rally Day helps us celebrate our long-established traditions in hospitality, and highlights our brand promise as ‘the best way to experience Florida'. We honor those in our community who contribute to the hospitality industry and deliver magical experiences to our guests," said Jorge Pesquera, president and CEO for DTPB. "Travel supports one in nine American jobs, including 60,000 employees right here in The Palm Beaches. This is why we call on everyone, from elected officials to local residents, to join us in saluting this important industry and support travel-friendly legislation that protects marketing resources, which allow us to grow and sustain this great economic driver."

"Across The Palm Beaches, travel employs a prosperous and diverse workforce, from airline and hotel employees, to restaurant, attraction and retail workers, and supports a vast array of industry sectors," said Glenn Jergensen, executive director of the Tourist Development Council (TDC) of Palm Beach County. "As the demand to visit The Palm Beaches continues to expand, so will our efforts to connect the marketing strategies of all four of our TDC agencies with the end-consumer."

The record-high 6.9 million visitors to The Palm Beaches in 2015 generated a $7.1 billion economic impact in the community. As one of the top industries in Palm Beach County, tourism accounts for one job per every 115 visitors to The Palm Beaches, with each visitor directly spending an average of $660.

"Think of it this way: if travel were able to run for president in 2016, it'd be the perfect candidate," said Roger Dow, president and CEO of the U.S. Travel Association, the umbrella organization representing the U.S. travel industry. "It's a job creator, educator, and it's pro-family and pro-health. This National Travel and Tourism Week, we're saluting how our dynamic industry contributes to America and continues to do wonders for our business and personal lives."

Leaders from Palm Beach County's Tourist Development Council sister-agencies were also in attendance.

"On National Tourism Appreciation Day, the arts and cultural organizations in The Palm Beaches are especially appreciative of the growing number of tourists who are exploring the arts in The Palm Beaches, Florida's Cultural Capital®," said Marilyn Bauer, director of marketing for the Cultural Council of Palm Beach County. "As today's travelers have shifted their spending habits from things to experiences, they want to embrace not only the gorgeous beaches, world-class dining and shopping here, but also the cultural experiences that The Palm Beaches have to offer."

"Sports play a huge role in The Palm Beaches' identity, and it's a big part of our tourism success," said George Linley, executive director for the Palm Beach County Sports Commission. "We're on pace to have one of our finest summers ever, with nearly 60 different sporting events that will bring in visitors from across the globe. We're excited about being able to drive tourism in the off season through amateur sports."

"There are so many opportunities to profile The Palm Beaches as a tourism destination through video and photography vehicles," explained Chuck Elderd, film commissioner for the Palm Beach County Film and Television Commission. "These are modern ways of immersion messaging for why people should visit our area, which is one of the most unique destinations on the planet."

To learn more about National Travel and Tourism Week, visit  

About Discover The Palm Beaches
Discover The Palm Beaches, formerly the Palm Beach County Convention and Visitors Bureau, is the official tourism marketing corporation that promotes the collection of 38 cities and towns and 15 tourism districts, commonly referred to as The Palm Beaches, Florida. Tourism is among Palm Beach County's major industries. It generates an annual economic impact of approximately $7.1 billion in the local economy, produces $42 million in bed-tax revenue and lodging sales of approximately $623 million and supports more than 60,000 jobs.