Utrip Partners with Discover The Palm Beaches to Provide Personalized Trip Planning for Visitors
Ashley Svarney, Director of Public Relations and Communications
Discover The Palm Beaches
Kayla Lynskey, Senior Account Executive
Development Counsellors International
Utrip Partners with Discover The Palm Beaches to Provide Personalized Trip Planning for Visitors to Palm Beach County
MONDAY, NOVEMBER 9, 2015 - Discover The Palm Beaches, the official tourism marketing corporation charged with promoting Palm Beach County, the largest county in Florida, today launched the free travel planning website application Utrip PRO. This innovative itinerary maker enables visitors to create their own personalized day-by-day itinerary for their stay in The Palm Beaches. The application's function allows users to align their unique interests and available budget with the hundreds of destination tourism products and experiences offered. The experience is available at palmbeachfl.utrip.com.
The Palm Beaches are the best way to experience Florida®. Spanning 47 miles of pristine beaches along the Atlantic Coastline from Boca Raton to Jupiter, the 2,000 square-mile destination is comprised of 38 unique cities that make up 15 distinct districts that provide captivating experiences for every traveler-from classic luxury and relaxation to natural wonder and adventure. The Palm Beaches encompass a diverse culinary landscape, world-class shopping venues, 125 peaceful waterways for on- or in-the-water activities, famed championship fairways at more than 160 public and private golf courses, and a thriving cultural scene for entertainment and the arts.
Based on recent advancements in artificial intelligence, the Utrip PRO planner generates personalized, interactive itineraries in three steps:
• First, users enter their travel dates.
• Next, users start the personalization process by selecting one of six Traveler Profiles, such as "Food & Culture" or "The Great Outdoors." The Traveler Profiles have pre-set preference levers in 15 interest categories from Budget and Culture to Museums, Cuisine and Shopping.
• Lastly, users continue personalizing their experience by adjusting the levers. Once confident with their selections, they click "Plan My Trip". In seconds, a day-by-day itinerary will be created, including detailed venue descriptions and tips, optimized for geography, seasonality, and hours of operation.
"We are elated to be working with Discover The Palm Beaches. Not only is Discover The Palm Beaches Utrip's first partner in the Southeast United States, they are also our first full County partner, chosen because their unique mixture of incredible dining, shopping, and natural beauty that make The Palm Beaches a premier travel destination," said Gilad Berenstein, founder and chief executive officer of Utrip. "We are eager to show off how our trip planning technology can help destination marketers who must promote a broad geographic area. This new partnership enables travelers to discover and explore all that The Palm Beaches has to offer, ensuring they find the most enjoyable experiences for them."
"Discover The Palm Beaches has developed a partnership with Utrip to enable visitors to create a personalized itinerary filled with curated activities, accommodations and restaurant recommendations," said Rich Basen, senior vice president of marketing at Discover The Palm Beaches. "Visitors will now have an accessible year-round tool to help discover what is best for them among the diverse experiences available in our many cities, districts and beaches. Our temperate climate, with an average annual temperature of 78 degrees and 234 days of sunshine every year, combined with this new tool that allows guests to create memorable travel itineraries make a compelling case to entice visitors to return to The Palm Beaches again and again."
About the Discover The Palm Beaches
Discover The Palm Beaches, formerly the Palm Beach County Convention and Visitors Bureau, is the official tourism marketing corporation that promotes the collection of 38 cities and towns and 15 tourism districts, commonly referred to as The Palm Beaches, Florida. Tourism is among Palm Beach County's major industries. It generates an annual economic impact of $7.3 billion in the local economy, produces $42 million in bed-tax revenue and lodging sales of approximately $623 million and supports more than 63,000 jobs.
Utrip is a free travel planning platform that brings together the best in artificial intelligence and human experience, making it easy for travelers to create their perfect trip. Founded in Seattle in 2012, Utrip's predictive technology works on a vast travel database that has been curated by local area experts. Once a traveler indicates their interests and budget, Utrip's algorithm sorts through millions of combinations of must-see sites, activities, and restaurants to deliver personalized itineraries-in minutes. Travelers may then book lodging and share their itineraries with friends.
Utrip PRO, the white-label version, allows businesses such as DMOs, hospitality groups, and attractions to offer personalized travel planning on their sites. Utrip's companion mobile app provides access to itineraries, directions and personalized recommendations on the go. To learn more about Utrip or to plan your next adventure, visit utrip.com.