Intern, Public Relations and Social Media (Fall 2016)

SUMMARY 
Discover The Palm Beaches, the official tourism marketing corporation for Palm Beach County, is seeking a paid intern to assist the Public Relations and Communications team. This unique opportunity offers students the hands-on, real-world training to learn what it takes to effectively promote America’s First Resort Destination® through productive projects, performance feedback, valuable networking, and educational opportunities within the industry. Candidates for this position should be prepared to commit at least three months to the program. If interested in an internship, please submit a resume, cover letter and one AP-style writing sample.

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Draft basic public relations materials such as fact sheets, backgrounders, media briefing documents, social media content, blogs, media alerts, calendar announcements, advertorials, meeting summaries, status reports, program recaps and other materials as directed (20%)
  • Analyze and support monthly performance reporting (20%)
  • Create and maintain media lists and editorial calendars (15%)
  • Conduct media research to support media pitching and key initiatives (10%)
  • Coordinate the itineraries of visiting journalists, from preparation to post follow-up. (10%) (6%)
  • Assist with updates to the online press site and other administrative duties as assigned (5%)
  • Assist in event planning and execution (5%)
  • Maintain project budgets (5%)
  • Produce presentations and award submissions (5%)
  • Participate in brainstorming sessions (5%)

 

QUALIFICATIONS, EDUCATION, EXPERIENCE

The successful candidate will be results-oriented, self-directed and well organized. This person should have the ability to establish and shift priorities in a dynamic environment and possess at a minimum, the following qualifications:

  • Currently pursuing a degree in Public Relations, Communications, Journalism, Marketing, Hospitality, or related field
  • Strong desire for hands-on learning in the travel, tourism and hospitality industry
  • Must be able to communicate effectively both verbally and in writing, with knowledge of AP Style
  • Working knowledge of the internet, blogs, social media strategies, online media distribution channels and utilization/implementation in active digital/print promotions
  • Excellent computer literacy with experience using Microsoft Office programs, including Word, Excel, Power Point, Publisher and Outlook
  • Ability to think creatively and analytically
  • Knowledge of how to strategically leverage social media
  • Attention to detail and organization
  • Adept to working on deadlines and balancing multiple projects
  • Team player with a positive cooperative attitude
  • Self-motivated, self-starter able to work independently

 

EQUAL EMPLOYMENT OPPORTUNITY

DISCOVER THE PALM BEACHES is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, arrest record, or any other characteristic protected by applicable federal, state or local laws. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment.

WORK ENVIRONMENT
Working conditions are normal for an office environment. The position may require periodic weekend and/or evening work and some business travel. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

OTHER INFORMATION
This position description is meant to describe the general nature and level of work to be performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position.