| 7:45 a.m. |
Registration and Coffee |
| 8:30 a.m. |
Opening Welcome
Jorge Pesquera - President & CEO: Palm Beach County Convention and Visitors
Bureau (PBC CVB)
Addie Greene - Palm Beach County Commissioner
Charles Lehmann - Executive Director: Tourism Development Council (TDC)
|
| 8:45 a.m. |
Opening Speaker - Florida's Tourism Industry - A View
from the Capital
Dr. Dale Brill - Director
of Florida Office of Tourism, Trade and Economic Development
|
| 9:15 a.m. |
The Palm Beach County Tourism Landscape
Bill Geist - President: Zeitgeist
Consulting
|
| 9:40 a.m. |
Community Brand Assessment - "Perception is Reality"
Duane Knapp - President:
BrandStrategy |
| 10:00 a.m. |
Break: Sponsored by the Palm Beach County Cultural Council
Host: Rena Blades
|
| 10:30 a.m. |
Panel Discussion: "International Travel Professionals Discuss the Palm Beach
County Brand"
Moderated by Bill Geist with TDC Agency Participation
Susan Sarfati - President &
CEO, Founder: The Center of Association Leadership; Executive Vice
President: ASAE
Berthia Parle - Chairperson:
Caribbean Hotel Association
Ian Ross - VP Eastern Region:
Orbitz Worldwide
Duane Knapp - President:
BrandStrategy
|
| 11:55 a.m. |
A Peek at the Afternoon
Jorge Pesquera - President & CEO: Palm Beach County CVB
|
| 12:00 p.m. |
Lunch and Lunch Speakers
Jorge Pesquera - A Newcomer's Observations
William D. Talbert III, CDME -
President & CEO of the Greater Miami CVB, Chairman: DMAI
Miami: A South Florida Success Story
|
| 1:15 p.m. |
CVB/TDC Marketing Partner Presentations
Advertising - Brian Gilpatrick, Senior Brand Strategist: Bohan
Electronic Marketing - Ralph Thompson, Chief Brain: eBrains
Public Relations - Lou Hammond, Chairman/Founder: Lou Hammond Associates
|
| 2:15 p.m. |
Break |
| 2:30 p.m. |
CVB/TDC Partner Agency Viewpoints
Charles Lehmann - Executive Director - TDC Overview
Gerry Baron - Sports Commission
Rena Blades - Cultural Council
Chuck Elderd - Film and Television Commission
Dave Anderson - PBC Convention Center
Dan Bates - Environmental Resources Management
|
| 3:45 p.m. |
Closing Remarks
Roy Assad - Chairman: Palm Beach County CVB |