Duane Knapp, President, BrandStrategy, Inc.

Duane Knapp is a pioneer in the field of BrandScience, as well as in developing multi-brand marketing programs and alliances. As President of BrandStrategy, Inc., Duane has advised over 300 brands in 14 countries, including corporations, professional associations, world-class professionals, and successful individuals who desire to optimize their perception, image and success.

He has taught and lectured at universities and graduate schools across the United States, and his book, The BrandMindset®, was selected by IBM and American Express as the “must read” book for their top 400 executives. His Destination BrandScience is the guidebook for developing Genuine Brands for CVBs. Duane’s third book, The BrandPromise ® was recently published by McGraw-Hill.

Duane received his Bachelor of Arts in Business Administration from Western Michigan University and his MBA from the University of Toledo. He also completed a postgraduate program in Strategic Marketing at the Stanford University Graduate School of Business.