Marketing and Sales Plan Presentation - 2012

Tourism - Front Door to Economic Development

Tourism - Front Door to Economic Development The Palm Beach County Convention and Visitors Bureau is pleased to announce a different format for its Marketing and Sales Plan Presentation this year. In the spirit of community outreach, a series of presentations, Tourism – Front Door to Economic Development, featuring 2011 Achievements and Highlights of the 2012 Marketing and Sales Plan are scheduled for the convenience of our partners, stakeholders and friends. Presenters will include the CVB's CEO - Jorge Pesquera; and Chief Marketing Officer - Shirley Talbert.

With over 70,000 jobs supported by the tourism industry in Palm Beach County, this presentation will define the key role of the county's official Destination Marketing Organization in advancing Palm Beach County’s brand awareness and the impact of their marketing strategies on the hospitality community.

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MARKETING PLAN