Marketing and Sales Plan – 2012-2013

Blueprint for a New Era
Blueprint for a New Era: 2012-2013 Marketing Plan

CLICK IMAGE TO VIEW		 The Palm Beach County Convention and Visitors Bureau will hold its Marketing and Sales Plan Presentation on November 28, 2012. In the spirit of community outreach, a presentation, Blueprint for a New Era, featuring 2012 Achievements and Highlights of the 2013 Marketing and Sales Plan are scheduled for the convenience of our partners, stakeholders and friends at different times during the next several months. Presenters will include the CVB's CEO – Jorge Pesquera, Chief Marketing Officer – Shirley Talbert, SVP Global Sales – Doug McLain and SVP Operations – Glenn Jergensen.

With over 45,000 jobs supported by the tourism industry in Palm Beach County, this plan and presentation defines the key role of the county's official Destination Marketing Organization in advancing Palm Beach County's brand awareness and the impact of their marketing strategies on the hospitality community.