A message from Roger Dow, President, U.S. Travel Association
Wear Red Day
For at least two decades, wearing red during National Travel & Tourism Week (NTTW) has been a signature that signaled unity among travel and tourism workers and supporters. Consider wearing red and using the bold color to decorate at rallies, industry luncheons and events. Any day within NTTW is appropriate to “go red,” but this is especially advisable on Travel Rally Day (May 7) when travel workers clad in red stand out for cameras.