USTA’s messaging this year is The Travel Effect
Despite the size and positive impact of the U.S. Travel industry, the act of traveling has yet to be seen as an essential part of our lives, businesses and economy. The Travel Effect campaign reverses that thinking and proves that the travel experience and the travel industry as a whole actually have a measureable and purposeful impact. The Travel Effect proves through new and original research the economic, societal, business and personal benefits of travel, demonstrating the real truth behind the "hidden" impacts that travel can have on us all.
