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KEY PERFORMANCE INDICATORS

aug2013-RevPAR

Palm Beach County Racks Up 43 Consecutive Months of Positive RevPAR

Palm Beach County currently ranks 1st in the state in rooms sold growth for Calendar Year-to-Date compared with 2012.
  • Occupancy was 64.2%, up 9.2% from 2012, positive for 42 out of the last 45 months
  • Average Daily Rate (ADR) was $107, up 2.3% over 2012, positive for 36 out of the last 39 months
  • Revenue Per Available Room (RevPAR) was $68, up 11.7% over 2012; 43 consecutive months of positive growth

PalmBeachFL.com Upgrades Spark Visitor and Partner Interest
August: PalmBeachFL.com received more than 289,000 visitors, representing a 36% annual increase from August 2012 and giving a fiscal year-end total of more than 1 million visitors. More than 6,000 referrals were made to hotel partner websites. Page views were also up 36%.

Tourism Business Intelligence Research Available
The CVB's Hotel Performance Dashboard is a report of the latest industry performance measures for Palm Beach County, gathered through various sources including Smith Travel Research (STR). The data is compiled and analyzed into business intelligence to enable the CVB and tourism partners to make smart business decisions. Access the monthly dashboard here.

CVB TEAM NEWS

CVB Receives First Two Rounds of Approval for New Tourism Identity

The Palm Beach County CVB announced its formal recommendation for the first-ever tourism identity for Palm Beach County – Discover The Palm Beaches Florida – with rotational taglines – The Best of Everything and The Best Way to Experience Florida. The CVB will undergo three levels of approvals for the recommended tourism identity, the first two of which were completed by the CVB Board of Directors and the Tourist Development Council.

The recommended tourism identity will now go before the Board of County Commissioners for final approval, after which a creative team will begin developing new brand tools such as graphics, logos and visuals which will be integrated into all marketing materials. The CVB Board also approved a shift in organization identity from Palm Beach County Convention and Visitors Bureau, to Discover Palm Beach County, with a by-line, The Official Tourism Marketing Organization. The new organization name will go into effect throughout the new fiscal year.

DEN Aug2013 Flager

CVB Earns Highest Marketing Award at Governor’s Conference

The Palm Beach County CVB was awarded a coveted Henry Award at the Flagler Awards presentation held during the Florida Governor’s Conference on Tourism on September 11th at the Loews Royal Pacific Resort in Orlando. With a record-breaking 203 entries for this year’s awards, the CVB earned the highest honor, the Henry Award, in the Special Events category for its Rock the Vote in The Palm Beaches and Boca Raton Live Concert and Screening of the 2012 President Debate, which took place in October 2012 during the final debate at Lynn University.

The CVB also earned a Bronze Award in the Tourism Advocacy category for the Travel Rally Day Campaign.

The Flagler Awards, the state’s annual tourism marketing competition, recognize travel businesses and organizations who demonstrate outstanding tourism marketing efforts. The Flagler Awards honor individuals and organizations that help position Florida as a premier travel destination and pay tribute to the determined efforts of those who help ensure the continued success of the state's most important industry.

PARTNER OPPORTUNITIES
aug2013-SaveTheDate1

Save the Date: Partner Networking Event

WHO: CVB Partners
WHAT: Networking with a Purpose – It’s time to mix and mingle with the CVB team and industry representatives from around Palm Beach County! Enjoy some delectable appetizers and drinks while you learn about 2013-14 CVB opportunities including marketing co-ops, trade shows and sales missions.
WHEN: Wednesday, November 20th, 3-5 p.m.
WHERE: Ruth’s Chris Steak House at CityPlace, 651 Okeechobee Blvd., West Palm Beach, FL 33401

Look for your formal invitation in the weeks to come! Space will be limited.

DEN-July2013-PartnerOpps1

2013-14 Marketing Co-Ops, Trade Shows, Sales Missions

Join the CVB in upcoming marketing co-ops, trade shows and sales missions. Open slots are available. Act now as space is limited.

Marketing Co-Ops: View all open slots and sign up for marketing/advertising co-ops. 

Trade Shows, Sales Missions and Destination Reviews: View the FY 2013-14 sales schedule.

Packages, Promotional Rates and Special Events

The CVB Team is currently accepting hotel, event and meeting planner packages as well as special travel agent rates to showcase your property on PalmBeachFL.com. Submit your featured packages today to take part in the following opportunities:

PARTNER NEWS
aug2013-WorthAvenue

Vote Worth Avenue as the Nation's Most Iconic Street

Worth Avenue is in the running to be selected as America’s Favorite Iconic Street. The contest is hosted by 10Best.com, a division of USA Today Travel. The contest focuses on the American street that best combines history and distinctiveness. Click here to vote for Worth Avenue (once a day until October 7th).

aug2013-Titanic

Titanic Resurfaces at the South Florida Science Center and Aquarium

The South Florida Science Center and Aquarium has landed a major upcoming exhibit – the legendary Titanic: The Artifact Exhibition. The exhibit brings nearly 100 priceless artifacts on display, which is set to begin November 16th and continue through April 2014. Be sure to stop by the Science Center to travel back in time to 1912 to begin a chronological journey through the life of Titanic, moving through the Ship’s construction, to life on board and the ill-fated sinking and amazing artifact rescue efforts.

aug2013-FlaglerMuseum

Flagler Museum Receives National Preservation Award

The Flagler Museum was recently honored with the prestigious 2013 Ross Merrill Award for Outstanding Commitment to the Preservation and Care of Collections. Award committee members from the Heritage Preservation and the American Institute for Conservation of Historic and Artistic Works were impressed by the museum’s success in the face of adversity, including saving Whitehall from demolition and decades of restoration and preservation. The Flagler Museum is the first Florida organization to receive this honor since its establishment in 1999.

aug2013-GardensMall

The Gardens Mall Introduces New Retailers, Renovations and Expansions

The Gardens Mall continues to reinvent its 1.4 million sq. ft. of unparalleled luxury retail with the addition of specialty stores and the expansion of best-in-class, iconic brands. Jimmy Choo, an iconic luxury retailer, and Everything But Water, the women’s specialty swimwear retailer, recently opened their boutiques within The Gardens Mall. Stay tuned for upcoming store debuts including LUSH Fresh Handmade Cosmetics, Robert Graham and Kate Spade.

Say Hello to Our New Partners and Friends:

aug2013-Boynton       aug2013-FlavorPalmBeach       aug2013-DowntownBoca  
City of Boynton Beach                                 Flavor Palm Beach                                 Downtown Boca

SALES NEWS

Key Highlights in August:

  • Generated a total of 89 leads representing 37,462 tentative room nights
  • Booked 21 groups with 8,684 definite room nights for August representing $3 million in future direct spending
  • Held 12 events/meetings in the county, producing 3,764 definite room nights and approximately $1,317,400 in direct spending


Meeting Planner Events, Trade Shows, Sales Missions and More

Check out what our sales team has been up to during the month of August:

aug2013-TrendyToursMotorCoach1
Eda Ruddock at Trendy Tours Travel Expo

Connect Marketplace – Milwaukee, WI

Senior Director of Sales for the Affinity Markets, Connie Hunter attended this elite industry appointment-only event. She participated in 45 one-on-one appointments with qualified planners, which successfully brought eight leads, 20 prospects and 80 contacts. The CVB also co-hosted an evening reception at the revolving Polaris Club, in which more than 50 planners attended.

Trendy Tours Motor Coach Travel Expo & Luncheon – Naples, FL

Director of Sales for North America, Eda Ruddock participated in this Travel Expo and Benefit Luncheon, which garnered 60 new contacts and 10 prospects.

Global Meetings & Incentives Travel Exchange – New York City, NY

Director of Sales for the Northeast, Susan Carlson attended this highly regarded event with 50 planners and one-on-one appointments, generating 11 prospects and 20 new contacts. The CVB hosted an exclusive client dinner at Bar America following the closing reception.

MPI Southeast Educational Conference – Amelia Island Plantation, FL

Associate Vice President of Group Sales, Steve Crist participated in this educational event and trade show. His efforts produced 2 leads, 4 prospects and 14 new contacts for the CVB.

aug2013-GMITE

Susan Carlson at Global Meetings & Incentives Travel Exchange
aug2013-SITEMinnesota1
Nalini Dube-Borzym at Society of Incentive and Travel Executives

Society of Incentive and Travel Executives – Minneapolis, MN

Director of Sales for the Midwest, Nalini Dube-Borzym attended this annual day of education and networking, which successfully brought 2 leads, 3 prospects and 45 new contacts to the CVB.

Smithbucklin Corporation & Courtesy Associates Industry Partner Event – Washington, D.C.

Associate Vice President of Convention Sales, Donna Del Gallo attended the annual Smithbucklin Corporation & Courtesy industry event in Washington, D.C., capturing 25 prospects and 75 new contacts for the CVB.

AIRLINE RELATED NEWS

aug2013-JetBlueGetaways

The Big Apple Meets The Palm Beaches

The CVB partnered with JetBlue Airways and PBIA to bring exclusive vacation offers within The Palm Beaches to New York City area residents.

This JetBlue Getaways campaign brought a Fall Travel Escapes’ message to the New York travelers:

“Palms. Beaches. Deals. Three Great Reasons to Go.”

The campaign ran throughout the month of September, offering discounted rates for travel to the destination through November 20th.

The Palm Beaches Lands New Nonstop Flights from The Bahamas and Orlando

Palm Beach International Airport has new nonstop services from two major markets, The Bahamas and Orlando. Silver Airways will launch new direct flights from West Palm Beach to North Eleuthera and Freeport in The Bahamas, and two nonstop flights each weekday between West Palm Beach and Orlando, giving corporate and leisure travelers the only nonstop service between West Palm Beach and Orlando. The flight schedules, set to begin November 21, also add a one-stop service from PBIA to Tallahassee through Orlando. Click here for more information or visit www.silverairways.com to view the flight schedules.

BahamasAir is also introducing new nonstop flights from Nassau to PBIA beginning November 11th. Flights are scheduled for Mondays, Thursdays and Sundays departing PBIA at 2:30 p.m. and arriving at 3:30 p.m. Flights from Nassau will depart at 12:45 p.m. and arrive in West Palm Beach at 1:45 p.m. PBIA and The Palm Beaches now serve four Bahamas destinations.

aug2013-SanJuanMailer

Mi Viejo San Juan - JetBlue and PBIA San Juan Mail Campaign

The CVB, Palm Beach International Airport and JetBlue Airways worked together to push out a mailer to 40,000 Puerto Rican families in Palm Beach, Martin, St. Lucie and Indian River counties.

The mailer, “Mi Viejo San Juan,” which translates to "My Old San Juan," featured a promotion with 25% off airfare from Palm Beach to San Juan.

SOCIAL MEDIA NEWS

aug2013-celebsightinggiveaway

#Celebrity Sighting #Giveaway

The Palm Beaches is known for its sightings of the rich and famous strolling along the shaded streets, enjoying the beach and dining in local restaurants. The Social Media Team is promoting the Celebrity Sighting Giveaway campaign throughout September. The team asked consumers: Next time you’re visiting The Palm Beaches, which celebrity would you like to run into and what would you ask her/him? The winner is sure to have some fun at CityPlace with two $50 gift cards at City Cellar Wine Bar & Grill and a $100 Tommy Bahama gift card along with a two-night stay at the Doubletree Hotel in Palm Beach Gardens.

Bike Ride Contest

Winner announced for August Monthly Sweepstakes

The CVB's August sweepstakes, Bike Ride Epiphany Giveaway, collected 212 responses. Participants discussed what revelation they experienced while riding a bicycle, just as Einstein thought up the Theory of Relativity. The winner received a two-night stay at the Embassy Suites Palm Beach Gardens and a Worth Avenue and Grand Mansion-guided bicycle tour of Palm Beach, compliments of Palm Beach Bicycle Trail Shop and Island Living Tours.

The winning entry: “The next hill will be easier.” – David from Sharon, MA
MEDIA RELATIONS NEWS

Editorial generated as a result of CVB public relations efforts in August:

aug2013-SouthernLadyPic 

Press Releases, Visiting Travel Writers and Trade Interviews
Three press releases were deployed in August including: LAX to PBI Flight, Visitor Profile Report and Best Way to Experience Florida update. The PR Team hosted three travel writers – Marc Atchinson (TraveLife.ca), Rita Cook (Insider Magazine) and Tom Austin (Travel + Leisure) – and arranged a trade interview with HotelNewsNow.com featuring The Colony Hotel & Cabana Club.

MARKETING NEWS

MiamiHerald HispanicChamber 

WashingtonPost WashingtonPostMobile 

Media investments generated more than 25 million impressions in August:

  • Digital: 10 placements, 14 million impressions

  • Print: 2 placements, 3,000 impressions

  • Multi-channel (Print + Digital): 1 placement, 2.3 million impressions

  • Out-of-Home (Billboard): 5 placements, 8.3 million impressions

  • Radio/Cable TV: 2 placements, 802,700 impressions

Hotel Packages


My Palm Beach Summer

CVB promotes 120 special hotel packages in August

The CVB is currently promoting 120 Special Hotel Packages through various media channels. This represents an increase year-over-year of 6%.

Of these, MyPalmBeachSummer.com, our summer promotional campaign highlighting drive-market visitation, rounds out the summer program highlighting 92 packages in the following categories:

  • Affordable Luxury: 47 Packages
  • Drive & Dine: 16 Packages
  • Family Fun Travel: 27 Packages
  • Things to Do: 2 Packages
Submit your hotel packages, event specials and promotional rates to PromoAlert@PalmBeachFL.com.