Discover Palm Beach County - The Official Tourism Marketing Corporation

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DPBC TEAM NEWS

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Partner Portal Launches at Discover Connections

Discover Palm Beach County hosted yet another successful Discover Connections partner networking event at The Addison in Boca Raton. Partners received a first-look and tutorial on the Partner Portal – the Partner-only section of the website – as well as some insight into Social Media and ideas on how Partners can work better together in the social world with DPBC. Check out pictures from the event on our Flickr photostream.

The Partner Portal is set to launch to the rest of Partners next week. Be on the lookout for an email with your assigned username and password from Discover Palm Beach County. Contact Brittany Schnorr with any questions.

Make Sure Your Partnership Doesn’t Expire!

With the goal of working Better Together, we have conducted extensive partner research, gathered feedback from our peers and industry leaders, and developed a new comprehensive array of Partnership packages designed to fit every budget. Please contact us by March 31st to ensure there is no lapse in your Partnership.

Why You Should Renew:

  • More networking and partner opportunities with the Official Tourism Marketing Corporation for The Palm Beaches
  • Greater benefits from a strong marketing partner with 30+ years' experience in promoting our destination
  • Exclusive access to Partner-Only opportunities
  • Reach visitors 365 days a year for less than the cost of placing an ad in a newspaper, magazine or travel site
  • Connect with the Leisure and Groups & Meetings markets through our professional Sales Team

Contact us today at Partnership@PalmBeachFL.com to be sure your Partnership remains active!

feb2014-DiningInThePalmBeaches

Dining in The Palm Beaches

Check out the newest version of the ‘Dining in The Palm Beaches’ video, which features three of our Partners – Deck 84 in Delray Beach, Grease Burger Beer & Whiskey Bar in West Palm Beach and BB King’s Blues Club in West Palm Beach.

Dining in the Palm Beaches leaves you with endless options; casual waterfront eateries to downtown blues nightclubs. The diversity will keep your taste buds entertained, so bring an empty stomach because the Best Way to Experience Florida is by Dining in The Palm Beaches. For more information on Palm Beach County, visit PalmBeachFL.com/DINE.

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PARTNER OPPORTUNITIES

feb2014-WUWD

You’re Invited! Our next Partner Orientation is April 1st

Looking to get to know us better? Join us for our quarterly 'Wake Up with Discover' partner breakfast at Discover Palm Beach County headquarters. Join us for networking and complimentary breakfast followed by an educational session about DPBC and the ways you can maximize your Partnership.

  • April 1st (This is no April Fool’s Joke!) -
    Discover Palm Beach County, 9-10:30 a.m.

Register now by contacting Brittany Schnorr at BSchnorr@PalmBeachFL.com or (561) 233-3017.

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‘Discover Connections’ Attractions Speed-Dating – April 15th

Mark your calendars for our next Discover Connections networking event on April 15th at the National Croquet Center.

Hoteliers – Bring your head concierge, bellmen or front desk staff and learn what's new at our Palm Beach County attractions.
Attractions – Contact Brittany Schnorr by March 14th to see how you can be part of this speed-dating fun!

Date: Tuesday, April 15th
Time: 12 – 2 p.m.; Lunch will be served
Place: National Croquet Center, West Palm Beach
Cost: FREE!

RSVP today to BSchnorr@PalmBeachFL.com or (561) 233-3017

Grab the Last Few Spots in Upcoming Trade Shows and Sales Missions

Join the DPBC sales team in upcoming 2014 trade shows and sales missions. Open spots are now available. Space is always limited. View the sales schedule and sign up today by contacting Mary Brown at MBrown@PalmBeachFL.com or (561) 233-3061.

    Trade Shows
  • April 8-9 - Ignite BE in Toronto (FULL)
  • April 23-26 - World Travel Market in Brazil (2 OPEN SPOTS LEFT!)
  • May 13-16 – Meeting Spots in Tallahassee (1 OPEN SPOT LEFT!)
  • May 15 – Springtime in Washington D.C. (1 OPEN SPOT LEFT!)
  • May 18 – WSAE Golf Event in Lake Geneva, WI (5 OPEN SPOTS LEFT!)

  • Sales Missions
  • March 4 - 7 - Colombia Visit Florida Mission, Tour Operators (2 OPEN SPOTS LEFT!)
  • March 27 – New York Sales Mission, Meeting Planners (FULL)
  • April 1 - University of Florida Sales Mission, Meeting Planners (2 OPEN SPOTS LEFT!)
  • April 4 -Tallahassee Sales Mission, Meeting Planners (1 OPEN SPOT LEFT!)
PARTNER NEWS
feb2014-PalmBeachOutlets

Palm Beach Outlets Celebrates Grand Opening

The Palm Beaches welcomed the newest addition to the county’s vast array of shopping venues on Valentine’s Day with the official grand opening of the Palm Beach Outlets. The mall offers 100 stores with more to open in the coming months, as well as many additional stores in the 750,000 square feet of retail space as part of Phase 2 set to finish this fall.

feb2014-WSOP

Palm Beach Kennel Club Hosts World Series of Poker Circuit

For the fourth consecutive year, the World Series of Poker (WSOP) Circuit called Palm Beach Kennel Club home beginning February 5th – 17th. Poker players from across the country converged on Palm Beach County for the 14th stop of the WSOP circuit. Opening weekend kicked off with PBKC’s signature event, the $1 Million Guarantee, with five flights and a $580 buy-in. The event brought more than 2,000 room nights and an estimated event impact close to $1 million. WSOP Circuit players came from all over the country with 77% from out-of-county.

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Travel + Leisure’s Top 500 Hotels of the World 2014

In Travel + Leisure’s annual World’s Best Awards survey, readers determine the top hotels and resorts in the world. This year, four Palm Beach County hotels and resorts were selected as part of the World’s Top 500:

BUSINESS INTELLIGENCE

feb2014-RevPAR

Palm Beach County Hits 4 Years of Consecutive RevPAR Growth

Palm Beach County currently ranks 2nd in the state in ADR growth and RevPAR growth by monthly comparison over January 2013.
  • Occupancy was 81.6%, up 4.6% from 2013, positive for 47 out of the last 50 months
  • Average Daily Rate (ADR) was $186, up 10.7% over 2013, positive for 41 of the last 44 months
  • Revenue Per Available Room (RevPAR) was $152, up 15.8% over 2013; positive for 4 consecutive years

PARTNER EXCLUSIVE: Tourism Business Intelligence Research Now Available
DPBC’s Hotel Performance Dashboard is a report of the latest industry performance measures for Palm Beach County, gathered through various sources including Smith Travel Research (STR). The data is compiled and analyzed into business intelligence to enable DPBC and tourism partners to make smart business decisions. Access the monthly dashboard here.

SALES NEWS

Trade Shows, Destination Reviews and Sales Missions
Check out what our sales team was up to in February:

Central Florida Sales Mission – Orlando and Tampa, FL

Associate Vice President of Group and Meeting Sales, Steve Crist partnered with seven Palm Beach County hotels for a sales mission to the all-important in-state markets of Orlando and Tampa. This mission gathered 23 key meeting and convention planner contacts.

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Steve Crist at Amway Center in Orlando, FL
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Donna Del Gallo and Jorge Pesquera at Destination Showcase

Destination Showcase – Washington, D.C.

Associate VP of Convention Sales for the Mid-Atlantic, Donna Del Gallo attended this renowned DMAI event, which is North America’s largest one-day event exclusively bringing conference, convention and trade show professionals together with exhibiting meeting destinations. This event produced 5 leads and 9 prospects for The Palm Beaches.

American Express Reservation Training – Miramar, FL; Atlanta, GA; Jacksonville, FL

Director of Sales for North America, Eda Ruddock met one-on-one with 240 AMEX travel agents over three days of training to inform and teach them about “The Best of Everything” that The Palm Beaches has to offer.

Religious Conference Managers Association – Sacramento, CA

Senior Director of Sales for the Affinity Markets, Connie Hunter attended this three-day top meetings industry event, which included one-on-one appointments with planners, trade shows and educational sessions. This show produced 9 leads, 50 prospects and 250 contacts.

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Eda Ruddock at AMEX Reservation Training
MARKETING & PUBLIC RELATIONS NEWS

Editorial generated as a result of DPBC public relations efforts in February:

  • Digital: 15 Placements; Impressions: 2,359,904
    • Top 5: Marketwatch.com, STLToday.com, Examiner.com (3)

  • Print : 9 Placements; Impressions: 2,983,447
    • Top 5: Sun-Sentinel (2), Toronto Star, St. Louis Post Dispatch (2)

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Media investments generated more than 9 million impressions in February:

  • Digital: 8 placements, 12.7 million impressions
  • Print: 8 placements, 194,000 impressions
  • Print + Digital: 6 placements, 10.9 million impressions

The "Winter in the Palm Beaches" ad campaign generated an "envy" buzz locally and in key markets. Click here to see a clip of the media coverage from WPTV on this well-designed campaign.

PalmBeachFL.com Web Leads, Requests and Inquiries

February: PalmBeachFL.com received more than 144,000 visitors and 450,000 page views. More than 10,400 referrals were made to partner websites. DPBC staff sent over 1,000 web leads, requests and inquiries to partners.