Discover eNews
Discover Team News  |  Partner Opportunities  |  Partner News  |  Business Intelligence  |  Sales News  |  Marketing News

First Annual Discover Forum Is a Success!

Discover The Palm Beaches hosted its first-ever Discover Forum for industry partners, executives and staff. More than 50 industry representatives attended the inaugural event at the Palm Beach County Convention Center to participate in roundtable discussions with peers and strategize about positioning the destination as the organization prepares its annual Sales & Marketing Plan for the 2014-15 fiscal year. Attendees were able to hear from keynote speakers including Paul Phipps from VISIT FLORIDA, Duane Knapp from BrandStrategy, and Cindy Estis-Green of Kalibri Labs.

This event was exclusive to Signature and Premier Partners. To learn how you can upgrade your partnership, contact the Partnership department at (561) 233-3011. Thank you to all our partners who joined us at this fantastic event!


The Palm Beaches Welcomes Two New Flights to PBI

The Palm Beach International Airport team has landed two new flights beginning this Winter from key markets, Boston and Washington, D.C. The daily flight to and from Boston is set to begin November 21st with seasonal Spirit service through the Winter months.

JetBlue has also announced new service to The Palm Beaches with a nonstop flight to and from Ronald Reagan Washington National Airport in D.C. The new service will begin on December 18th, operating in the Winter season.


Discover Team Member Earns DMAI's "30 Under 30" Selection

Brandon Hall, Global Sales Administrative Specialist, has been selected as one of the Destination Marketing Association International's (DMAI) "30 Under 30." DMAI, along with founding program partner SearchWide, and sponsors IMEX and USAE, use this program to identify and develop the talent of destination marketing professionals, 30 years of age and under, through increased access and exposure to industry networking and thought leadership. Brandon will participate in a year-round professional development program, set to convene for the first time at DMAI’s Annual Convention held July 21-23 in Las Vegas.


You’re Invited! Next Partner Orientation July 8th

Want to get to know us better? Join us for our Wake Up with Discover event at Discover The Palm Beaches headquarters. Enjoy networking and complimentary breakfast followed by an educational session about DTPB and the ways you can maximize your partnership.

Date: July 8th; 9 - 10:30 a.m.
Place: Discover The Palm Beaches, West Palm Beach


Discover Connections - Partner Appreciation on July 15th

Mark your calendars for our next Discover Connections, Partner Appreciation Event. Join us for drinks, appetizers and a "trip around the world"!

Date: Tuesday, July 15th; 4 - 6 p.m.
Place: 256 Worth Ave., Via Amore, Palm Beach


LAST CHANCE! Only a Few Remaining Open Spots in Final Sales Events for FY2014

Join the DPBC sales team in upcoming 2014 trade shows and sales missions. Open spots are now available. Space is very limited. View the sales schedule and sign up today by contacting Mary Brown at or (561) 233-3061.

Trade Shows & Sales Missions
  • Sept. 12 – HelmsBriscoe Customer Event Sales Mission in Milwaukee (3 OPEN SPOTS LEFT!)
  • Sept. 15-18 – MLT Vacation Trade Show in Minneapolis (1 OPEN SPOT LEFT!)
  • Sept. 22-26 – Canadian Sales Mission in Toronto/Montreal (4 OPEN SPOTS LEFT!)
  • Sept. 24-28 – ABAV Trade Show in Brazil (2 OPEN SPOTS LEFT!)

All Aboard Florida Invites YOU to a Special Event

All Aboard Florida invites you to an informational breakfast on July 11th at 8:30 a.m. at the DoubleTree Hotel Palm Beach Gardens. Representatives from All Aboard Florida will update you on the development plans that will transform the way visitors and residents move within Southeast Florida. RSVP today to


World Series of Poker Returns to Palm Beach Kennel Club

Poker players from across the country will be converging to The Palm Beaches for the first stop of the 2014-15 World Series of Poker Circuit. Palm Beach Kennel Club’s Poker Room will host the WSOP Circuit events from July 30th - August 11th. Florida’s only stop since 2011, PBKC will be the only location to host two circuit event stops.


Director of Sales from Palm Beach Marriott Singer Island Earns Prestigious Award

Elena Peroulakis, Director of Sales at Palm Beach Marriott Singer Island, was awarded as the Woman of the Year 2014 by the Leukemia & Lymphoma Society Palm Beach Area Chapter. Elena received the award during the finale ceremony held at the Kravis Center for the Performing Arts. Each year, in communities across the country, dynamic, passionate candidates engage in a spirited competition to earn The Leukemia & Lymphoma Society's Man & Woman of the Year titles by raising funds for blood cancer research. Congratulations, Elena!


Lion Country Safari Recognized as a Top Drive-Through Safari

Lion Country Safari has been listed as one of the top 10 drive-through animal safaris in the nation by USA Today - No. 7, to be exact. The only drive-through safari in Florida, and the first in America, Lion Country Safari is divided into seven unique wildlife regions. Make sure you plan your trip to Lion Country Safari this summer!


PBC Reaches 52 Consecutive Months of Positive RevPAR Growth

Palm Beach County currently ranks 4th in the state in Average Daily Rate (ADR) and RevPAR compared to May 2013.

  • Occupancy was 69.2%, down 1.5% from 2013, positive for 50 out of the last 54 months
  • Average Daily Rate (ADR) was $132, up 4.8% over 2013, positive for 45 of the last 48 months
  • Revenue Per Available Room (RevPAR) was $92, up 3.3% over 2013; positive for 52 consecutive months

PARTNER EXCLUSIVE: Tourism Business Intelligence Research Now Available

DTPB’s Hotel Performance Dashboard is a report of the latest industry performance measures for Palm Beach County, gathered through various sources including Smith Travel Research (STR). The data is compiled and analyzed into business intelligence to enable DTPB and tourism partners to make smart business decisions. Access the monthly dashboard here.


Trade Shows, Destination Reviews and Sales Missions in June 2014:

HSMAI Board Retreat – Boca Raton, FL

Doug McLain, SVP of Global Sales, joined fellow South Florida Hospitality Sales Industry leaders for a board retreat of the South Florida chapter of Hospitality Sales and Marketing Association International. Among those in attendance were Stacie Faulds, of Greater Fort Lauderdale CVB, and Carmen Ackerman, who leads the Broward Cultural Alliance. Look for some upcoming educational events with HSMAI soon, including a networking event for HSMAI at the Buddha Bar in Delray Beach on August 28th. For information contact Doug McLain.

PCMA Annual Education Conference – Toronto, ON

Donna Del Gallo, Associate VP of Convention Sales for the Mid-Atlantic, joined hundreds of meetings and industry professionals for this exceptional event. Professional Conference Managers Association (PCMA) claimed this was their most unique show to date with a theme of “Disrupt Meetings: Taking Risks and Reinvention.” This event featured two days of educational sessions, breakouts, and networking events, garnering 28 prospects.

Doug McLain at HSMAI Board Retreat
Eda Ruddock at GoGo Worldwide Showcase

GoGo Worldwide Showcase – Philadelphia, PA

Eda Ruddock, Director of Sales for North America, attended this popular training event, attended by Travel Agents and industry professionals alike. GoGo Vacations is one of the top travel wholesalers in the United States, represented by travel agents across the country. This event produced 60 contacts.

Collaborate Marketplace – Portland, OR

Collaborate Marketplace has earned a reputation as one of the top industry trade shows for education, networking and one-on-one client interaction. Nalini Dube’-Borzym, Director of Sales for the Midwest, participated in this show and met one-on-one with more than 40 planners during the appointment-based reverse trade show. This show brought DTPB 53 contacts.


Media investments generated 13 million impressions:

  • Digital: 12 placements, 4.1 million impressions
  • Print: 8 placements, 900,000 impressions
  • Billboard: 6 placements, 8.0 million impressions

Discover public relations efforts in June 2014:

  • Digital: 16 Placements; Impressions: 52,888,129
    • Top 5:,,,,
  • Print : 7 Placements; Impressions: 738,471
    • Top 5: City & Shore, Dapper Magazine, Meetings & Conventions, Association News, Canadian World Traveler
  • Broadcast : 2 Placements

Two 24/7 City Secrets Episodes Have Aired in Chicago

DTPB welcomed the TV crew in from Chicago for filming of the show, “24/7” capturing "City Secrets" of The Palm Beaches. The host of the Emmy Award-winning program, “24/7,” filmed five travel segments - on five separate episodes - which have begun airing. The surfing episode at Boca Raton Resort & Club can be viewed here. Check out the shopping episode from Worth Avenue here. “24/7” airs on NBC 5 in Chicago on Saturday nights, and ranks #1 in its timeslot.