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DPBC TEAM NEWS

march2014-BrandUSA

Discover Palm Beach County Partners with Brand USA on Foreign-Language Advertisements

The Palm Beaches will soon be advertised to thousands of potential international visitors thanks to the combined efforts and partnership between Discover Palm Beach County, Visit Florida and Brand USA. The three counterparts worked together to produce multilingual videos in Spanish, German and Portuguese, highlighting The Palm Beaches’ attractions, shopping and entertainment.

Each of the two-minute videos will be used on Brand USA’s website, DiscoverAmerica.com, and DPBC’s website, PalmBeachFL.com, in addition to international market promotions. Stay tuned in the coming editions of Discover eNews for the finished products.

Scott-Schoenen

Welcome Our New Director of Public Relations & Communications - Scott Schoenen

Discover Palm Beach County has announced the appointment of Scott Schoenen as the Director of Public Relations & Communications. In addition to overseeing PR activities for the leisure, meetings, and convention and travel trade market segments targeted by DPBC, Scott will also manage DPBC's contract with the PR agency-of-record for North America and PR-related opportunities generated through our representation offices in Brazil, Germany and the United Kingdom. Join us in welcoming Scott to the team!

Digital Media Campaign Targets Colombian and Brazilian Markets

COMING SOON! The Digital Team at Discover Palm Beach County is strategizing a new digital media campaign targeting Latin American travelers, serving to increase awareness and consideration of The Palm Beaches as a top vacation destination. The digital ads are set to run in June and July 2014, with outreach in Sao Paulo, Brazil and Bogota, Colombia – two major visitor markets to Florida.

march2014-AllegiantAir

PBIA Lands New Nonstop Allegiant Air Service from Asheville

Palm Beach International Airport has a new nonstop, low-cost air service from Asheville, North Carolina. Allegiant Air announced this new connection with flight schedules set to begin May 15th. In celebration of the new nonstop service, Allegiant Air is offering one-way fares as low as $49. The flights operate twice weekly on Thursdays and Sundays. Click here for more information or visit www.allegiantair.com.

PARTNER OPPORTUNITIES

march2014-DiscoverConnections

Don't Miss the Attractions-Hoteliers Speed Dating on 4/15

Mix, mingle and network at the upcoming Discover Connections networking event, featuring Attractions-Hoteliers Speed Dating.

Bring your head concierge, front desk manager or bellman to network, mingle and get to know all the happenings at our Palm Beach County attractions. Enjoy the Open House attractions’ trade show and complimentary lunch.

Name: You and a Guest!
Date: Tuesday, April 15th
Time: 12 – 2 p.m.; Lunch will be served
Place: National Croquet Center, West Palm Beach
Cost: FREE!

RSVP today to BSchnorr@PalmBeachFL.com or (561) 233-3017

march2014-MyPalmBeachSummer

Reach Thousands of Summer Travelers on MyPalmBeachSummer.com

We are gearing up for our Summer 2014 campaign, MyPalmBeachSummer.com. The campaign includes coupons from our partnering retailers, attractions, restaurants, transportation companies, etc. to promote to the Florida drive-market. The campaign will run from May - September 2014.

What are we accepting?

  • Two-for-One deals; Buy 1 ticket, get 2nd ticket free
  • % or $ off discounts; $10 off purchase of $100+
  • Any other deals and discounts for your company; Free appetizer with entrée purchase

How can you participate?
  • Fill out the attached form with coupon information
  • You can include a redeeming code (such as: SUMMERDEAL14) for your tracking purposes
  • Our team will vet all submissions and post appropriate deals to MyPalmBeachSummer.com

Grab the Last Few Spots in Upcoming Trade Shows and Sales Missions

Join the DPBC sales team in upcoming 2014 trade shows and sales missions. Open spots are now available. Space is always limited. View the sales schedule and sign up today by contacting Mary Brown at MBrown@PalmBeachFL.com or (561) 233-3061.

    Trade Shows
  • April 23-26 – World Travel Market in Brazil (1 OPEN SPOT LEFT!)
  • May 13-16 – Meeting Spots in Tallahassee (FULL)
  • May 15 – Springtime in Washington D.C. (FULL)
  • May 18 – WSAE Golf Event in Lake Geneva, WI (5 OPEN SPOTS LEFT!)
  • June 4 – GoGo Vacation in Philadelphia (FULL)

    Sales Missions
  • April 4 – Tallahassee Sales Mission, Meeting Planners (FULL)
  • April 24-27 – Brazilian Sales Mission (1 OPEN SPOT LEFT!)
  • May 6-8 – Washington, D.C. Sales Mission (FULL)
  • May 14 – Domestic Leisure Sales Mission in Naples, Sarasota and Tampa (FULL)
  • May 13-14 – Minneapolis Sales Mission (FULL)
PARTNER NEWS
march2014-Partner-Portal

Launch of the Partner Portal - LOG-IN TODAY!

The Partner Portal – the Partner-only section of the website – has officially been launched to all DPBC Partners, giving them access to exclusive opportunities, the ability to check leads and update contacts and web listings on PalmBeachFL.com.

Be sure to check your inbox for your username and password (email from PartnerServices@PalmBeachFL.com). Take a look at these brief tutorials to show you how to make the most of the Partner Portal. To log-in, simply CLICK HERE.

For generic inquiries, contact Brittany Schnorr. For questions relating to Sales Leads in the Portal, contact Brandon Hall.

Say Hello to Our Signature Partners!

All Aboard Florida logoCityPlace logoEau Palm Beach logoFour-Seasons-Resort-Palm-Beach logoInternational-Polo-Club-Palm-Beach logo

PGA National Resort & Spa logosouth-FL-fairthe-breakers logoWaterstone Resort & Marina logowpb-marriott logo

BUSINESS INTELLIGENCE

march2014-RevPAR

Palm Beach County Hits Record Occupancy in February

Palm Beach County currently ranks 3rd in the state in Occupancy and 4th in the state in ADR and RevPar by monthly comparison over February 2013.
  • Occupancy was 90.0%, up 5.1% from 2013, positive for 48 out of the last 51 months (highest occupancy on record!)
  • Average Daily Rate (ADR) was $216, up 5.1% over 2013, positive for 42 of the last 45 months
  • Revenue Per Available Room (RevPAR) was $195, up 15.1% over 2013; positive for 49 consecutive months

PARTNER EXCLUSIVE: Tourism Business Intelligence Research Now Available
DPBC’s Hotel Performance Dashboard is a report of the latest industry performance measures for Palm Beach County, gathered through various sources including Smith Travel Research (STR). The data is compiled and analyzed into business intelligence to enable DPBC and tourism partners to make smart business decisions. Access the monthly dashboard here.

SALES NEWS

Trade Shows, Destination Reviews and Sales Missions in March 2014:

Luxury Meeting Summits – Columbus & Cincinnati, OH

Director of Sales for the Northeast, Susan Carlson attended these two one-day appointment events, which provided the opportunity for qualified meeting planners to meet in one-on-one appointments with luxury properties and destinations. These summits produced 62 contacts and 53 prospects for DPBC.

Wedding Salon – New York City, NY

Director of Sales for North America, Eda Ruddock attended this event, the world’s largest luxury wedding trade show, and took the opportunity to visit several top NYC travel companies. This show brought 10 leads and 10 contacts for DPBC.

march2014-LuxurySummit

Susan Carlson at Luxury Meeting Summits in Ohio

march2014-NewYorkSalesMission

Steve Crist and Susan Carlson at New York Sales Mission

New York Sales Mission – New York City, NY

Director of Sales for the Northeast, Susan Carlson partnered with six Palm Beach County hotels to conduct a great schedule of sales calls to clients in New York City along with a client presentation and entertainment event. This sales mission produced 40 contacts and 30 prospects.

Conference Direct – Anaheim, CA

Director of Sales for the Midwest, Nalini Dube’-Borzym attended this two-day reverse trade show, which gained her access to more than 200 Conference Direct Associates. This show garnered 38 contacts.

MARKETING & PUBLIC RELATIONS NEWS

Editorial generated as a result of DPBC public relations efforts in March 2014:

  • Digital: 12 Placements; Impressions: 9,038,072
    • Top 5: STLToday.com, Zagat.com (2), Sun-Sentinel.com (2)

  • Print : 15 Placements; Impressions: 6,681,380
    • Top 5: Where to Retire, Philadelphia Magazine, Gotham, Meetings Focus, Endless Vacation

march2014-Marketing 

Media investments generated more than 24 million impressions in March:

  • Digital: 8 placements, 12.7 million impressions
  • Print: 8 placements, 195,000 impressions
  • Print + Digital: 6 placements, 10.9 million impressions

PalmBeachFL.com Web Leads, Requests and Inquiries

March 2014: PalmBeachFL.com received more than 146,000 visitors, a 36.7% increase over March 2013. Nearly 10,000 referrals were made to partner websites. DPBC staff sent over 1,000 web leads, requests and inquiries to partners.