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Tourism Record
3.9 million visitors for the first half of 2016 keeps us on track to another record-breaking year

2016 First Half-Year Visitation and July Hotel Occupancy Reach All-Time High in The Palm Beaches

The Palm Beaches are on pace for record-breaking visitation for the calendar year of 2016. With 3.9 million visitors for the first half of 2016 we are on track to reach our anticipated 7.2 million visitors by the end of 2016. The growth in number of hotel room nights sold compared to last year ranks second in the entire state of Florida. The Palm Beaches also had record occupancy for July at 71.9%. "This is the first time we've ever had a July hotel occupancy above 70 percent during July, since we began tracking data with STR," said Jorge Pesquera, President and CEO for DTPB. "Since we will soon have more hotel rooms available than ever before, it makes the occupancy statistic even more impressive."

2017 Opportunities
Rich Basen gives the attendees a high-level overview of what's to come in 2017

Discover The Palm Beaches Launches 2017 Co-op Marketing & Sales Opportunities

DTPB hosted two separate sessions for our marketing and sales teams to unveil all of the new marketing and sales opportunities coming in the next year. New and increased co-op media, sales missions, tradeshows, and partnership opportunities were announced. This was the earliest DTPB has ever launched the new year's marketing and sales opportunities to allow for better planning and budgeting by Partners. Partners can login now to the Partner Portal to see what new sales missions and tradeshows are available. Co-op opportunities can be found here. To request a meeting to review these new programs contact us today.

Jorge Pesquera - CDME

Jorge Pesquera, CEO of DTPB, receiving his certification for CDME

President & CEO Has New Accredidation

Jorge Pesquera, President and CEO for DTPB, has received his Certified Destination Management Executive (CDME) Designation from Destination Marketing Association International (DMAI). As the DMO industry's highest educational achievement, the CDME curriculum covers key avenues of learning to advance thought leadership and to both deepen and strengthen leadership and management competencies. The content covered helps DMO leaders to more effectively adapt and to manage increasing change and competition. Through this accreditation, Jorge is now officially a certified, experienced DMO professional who has developed a broad knowledge base mirroring DMAI's professional tracks and DMO industry standards. Congratulations from the whole Discover team!


The Discover Team at ESTO in Boca Raton for the closing event

ESTO Brings Over 800 Travel Professionals To The Palm Beaches

Held at the Boca Raton Resort & Club, the U.S. Travel Association Educational Seminar for Tourism Organizations (ESTO) conference created a buzz around the county's southernmost city. The conference brought together representatives from city, state and regional tourism organizations to learn, share and develop strategies that can help drive travel and tourism in their communities. "Hosting such a major event in Boca Raton allows us to shine among our tourism peers, as we get to show what makes The Palm Beaches such a desirable place to hold conventions and to visit for leisure activities," said Jorge Pesquera, President and CEO of DTPB.

Business Intelligence Updates

Login to the Portal regularly to see what updates have been made

Partner Tip Of The Month: Login To Portal For Business Intelligence Updates

New Business Intelligence documents are constantly being posted to the Partner Portal. Documents such as DTPB Tourism Performance in The Palm Beaches - 2016/2017 Outlook Report, the Portrait of American Travelers™ (POAT), PBC Pipeline Report for August 2016 and PBC Tourism Dashboard - Q1-Q2 Spending Summary have recently been uploaded. Login to the Portal on a regular basis to see what new updates DTPB has. Contact Industry Relations with any Portal related questions.

Security Assessment

Discover Connections: Security Assessment for Public Gatherings with Palm Beach County Attractions Association

Given today's ever-changing security environment, preparing for and training employees to cope with workplace violence should be a key piece of any organization's incident response planning. Please join DTPB and PBCAA for a special Discover Connections luncheon, Security Assessment for Public Gatherings. Our special guest speaker, Gary Warren, has over 20 years of military experience and another 10 years of experience with the U.S. Department of Homeland Security.

Date: Tuesday, September 13, 2016
Time: 12:00 - 2:00 p.m.
Location: South Florida Fairgrounds, West Palm Beach


Discover Connections: TripAdvisor with Florida Restaurant & Lodging Association

Learn how to differentiate yourself on TripAdvisor, one of the most sought-out rating websites in which users utilize reviews to find really great local businesses, hotels, attractions and more. DTPB is Partnering with FRLA to bring you a guest speaker from the online platform to educate attendees on how to efficiently use their web listings as well as some tips and tricks on how to elevate your business on the website.

Date: Tuesday, October 18, 2016
Time: 9:00 - 11:00 a.m.
Location: Jupiter Beach Resort & Spa, Jupiter

Annual Tourism Event Presented by Tri-Rail

Annual Tourism Event Presented by Tri-Rail

This event will launch our 2016-2017 Marketing Plan and we will have a special guest speaker, Paul Phipps, Chief Marketing Officer from VISIT FLORIDA. Make sure not to miss this one!

Date: Tuesday, November 1, 2016
Time: 3:00 - 5:30 p.m.
Location: Palm Beach County Convention Center, West Palm Beach

Sales Activities Calendar

Join our Sales Team At Trade Shows & Sales Missions

Check out the full schedule of trade shows and sales missions on the Partner Portal. Opportunities are first-come, first-serve so reserve your spot today:

  • October 1-4, 2016 – Feria Internacial DE Turisomo (FIT), Leisure Sales; 2 LEFT
  • October 5, 2016 – FSAE Education Day Expo, Group Sales; 7 LEFT
  • October 9-11, 2016 – Florida Huddle Mexico, Leisure Sales; 1 LEFT
  • October 12-14, 2016 – Mexico Sales Mission, Leisure Sales; 3 LEFT
  • October 17, 2016 – IMEX Client Event - Spa, Group Sales Mission; 6 LEFT
  • October 18-20, 2016 – IMEX, Group Sales; 3 LEFT
  • October 24, 2016 – AWTA Trade Show, Leisure Sales; 1 LEFT
  • October 31- November 5, 2016 – UK Sales Mission, Leisure Sales; 4 LEFT
  • November 7-9, 2016 – World Travel Market, Leisure Sales; 3 LEFT
  • November 16-17, 2016 – Philadephia Group Sales Mission; 8 LEFT
  • November 30 - December 3, 2016 – Nat'l Coalition of Black Meeting Planners, Group Sales; 1 LEFT
Osprey Point
In 2011 Osprey Point became the second golf course in the US and fifth in the world to earn the coveted Certified Classic Sanctuary distinction from Audubon International

Osprey Point Nominated as World's Best Eco Friendly Golf Course

Osprey Point Golf Course has received another environmental accolade as the facility was one of nine golf courses worldwide to be nominated as the World's Best Eco Friendly Golf Facility by the World Golf Awards. The World Golf Awards serve to celebrate and reward excellence in golf tourism around the world. The winner of the 2016 World's Best Eco Friendly Golf Facility is based on a vote made by professionals working within the golf industry as well as votes cast by the general public. To vote for Osprey Point, please visit the World Golf Awards website. For additional information on Palm Beach County golf courses and upcoming events and programs, please visit

Rita Barreto Craig
Rita Craig earns CSP distinction

The National Speakers Association Certifies Rita Barreto Craig of Top Tier Leadership

The National Speakers Association (NSA), the leading organization for the professional speaking industry, is proud to announce that our Board Member Rita Barreto Craig has earned her CSP™ (Certified Speaking Professional) designation. "The CSP is the highest designation that can be earned by a member of the National Speakers Association or member association of the Global Speakers Federation," says 2015-2016 NSA President Ruby Newell-Legner, CSP. "Achieving the CSP is no easy task. To earn the designation, professional speakers must show documented proficiency over a minimum of five years with positive evaluations from clients and be affirmed by a peer-to-peer review process. When meeting professionals hire a Certified Speaking Professional, they can be assured the speaker brings to the table a high level of competence, a top-notch speaking ability and a track record of professionalism and success." Congratulations to Rita on this acheievement! Contact Rita here.

Brazilian Beat
Free trolleys will be available to and from the Mizner Park Amphitheater

Downtown Boca's Fifth Annual Brazilian Beat Celebrates Brazilian Independence Day

The City of Boca Raton presents Downtown Boca's Brazilian Beat, designated as one of South Florida's official annual Brazilian Independence Day Celebrations by the Consulate General of Brazil in Miami, on Saturday, September 10 at 6 p.m. at the Mizner Park Amphitheater, 590 Plaza Real. The event is FREE and open to the public. Brazilian Beat will feature live music, street entertainment including a Zumba showcase, a Capoeira circle, carnival dancers, samba drummers and authentic Brazilian food and cocktails. Free parking for Brazilian Beat is available at City Hall, the Downtown Library, Building Administration, and other locations downtown where event signage is featured. To find out more, go to Downtown Boca's website.

Latin Music & Food Festival
Advance discount tickets are $15 per adult and $5 per child ages 6 to 11 with kids 5 and under free

The First Latin Music & Food Festival of the Palm Beaches

The South Florida Fair and the Hispanic Chamber of Palm Beach County have joined forces to host the inaugural Latin Music & Food Festival of the Palm Beaches. Presented by Ford, the event is a celebration to kick-off the Hispanic Heritage month and will feature music, food, culture and family fun the weekend of Sept. 17 and 18, inside the Expo Center at the South Florida Fairgrounds. Held indoors, the festival will give residents and tourists alike a break from the summer heat and will feature live music concerts, food, vendors, folkloric dances, soccer and domino tournaments, and more. Rides and food also will be available outdoors. Tickets are available at and

Shoppe 561 Has New Location

Shoppe 561 Has New Location Coming Soon

Shoppe 561 has announced it is moving to its new location at 1905 S. Dixie Highway. Between Kanuga and Flamingo, the new Shoppe will take on the southern half of the building formerly the Peggy Adams Thrift Store. The Shoppe will move mid-September and re-open in mid-October. Shoppers can still order online while the Shoppe is closed. Stay up-to-date on the move by visiting the Shoppe's blog.

PBC Hotel Performance

Palm Beach County Ranked 2nd For Room Inventory Growth In State

The Palm Beaches is on pace for record breaking visitation of 7.2 million visitors with 3.9 million visitors for the first half of 2016 (thru June), a 4% increase. At 71.9%. July was the first time The Palm Beaches has ever achieved hotel occupancy above 70% (and with record room supply +4%). The Palm Beaches sold 9% more room nights, ranking 2nd in the State. Bed Tax Collections should be around $2.75 million (+10%).

  • Room Nights Sold grew by 9%, ranking 3rd in the State
  • Revenue Per Available Room (RevPAR) was $89, up 6%
  • Average Daily Rate (ADR) was $124, up 1.2%
  • Occupancy was 71.9%, up 4.8%
  • Room Inventory Growth was 4.0%
PBC Hotel Performance

PARTNER EXCLUSIVE: PBC Tourism Dashboard Q1-Q2 Spending Summary Now Available 

Discover The Palm Beaches' PBC Tourism Dashboard Q1-Q2 Spending Summary is a report of the direct visitor spend for the first half of 2016 for Palm Beach County, gathered through various sources including Smith Travel Research. The data is compiled and analyzed into business intelligence to enable DTPB and tourism partners to make smart business decisions. You can acess the July 2016 PBC Tourism Performance Dashboard here.


Group Sales Activities

This past month our meeting and convention sales team attended the following shows and events to network with new and existing planners as well as prospect for new business opportunities for The Palm Beaches.

  • DTPB and Miami Florida Marriott Group Sales Training and Meeting - Miami, FL
  • South Arts Site - Palm Beach, FL
  • MPI WEC - Philadelphia, PA
  • ASAE Annual & Golf Classic - Salt Lake City, UT
  • FSAE Power Luncheon - Tallahassee, FL
  • HB Cares - Lake Geneva, WI
  • ESTO - Boca Raton, FL
  • Connect Marketplace - Dallas, TX
  • CVBReps Client Event - Washington, DC
  • Chicago Sales Calls
  • DMAI Annual Conference - Minneapolis, MN
Upcoming Group Sales Events for Partners
Group Sales Deployment Map
Group Sales
Shannon Burke and Dori Jensen attend the CVBReps Summer Soiree

Leisure Sales Activities

Our Leisure Sales Team attended the following shows and events connecting with new and existing travel agents and tour operators.

  • Orlando Sales Mission - Orlando, FL
  • Global Travel Marketplace - Ft. Lauderdale, FL
  • Mediterranea Turismo Webinar - Argentina
Upcoming Leisure Sales Events for Partners
Leisure Sales
Brandon Hall presents to the Marriott team of South Florida


Co-op for 2017 is now available online

2017 Record Co-op Advertising Menu Has Launched!

In case you missed it, DTPB unveiled a record of co-op advertising opportunities this past Wednesday at dual Discover Connections events. All programs are now listed on Click through the programs by audience (consumer, meetings and travel trade) and by season to see what will best complement your organization's marketing efforts for next year. Please reach out to Anna Szymaszek, Manager, Advertising & Promotions, to set up a kickoff discussion.

ESTO PR + Marketing Team

Jorge Pesquera, Angela Cruz Ledford, Anna Szymaszek, Rich Basen and Brett Laiken attending ESTO in Boca Raton

Discover The Palm Beaches PR Team

This month, The Public Relations and Communications team welcomed three key editorial and digital influencers for educational immersion visits from outlets such as Washington Life magazine and TravelBloggers. As a means to highlight Discover The Palm Beaches' current Palm Beach Summer campaign and the affordable luxury experiences available throughout the destination, the team also published eight original blog posts covering niche topics such as kid-friendly activities, quirky museums and a feature on antique and vintage shopping.

Zika Informational Meeting

Dr. Alina Alonso, Director for the PBC Health Department, educates DTPB Partners and community stakeholders about the Zika virus

Discover The Palm Beaches Public Relations Team Projects Positivity Amongst Concerns

The PR department has also been and continues to be very vigilant in monitoring the media portrayal of the Zika Crisis as it pertains to tourism in The Palm Beaches. DTPB hosted a private Zika Informational Meeting to educate Partners and community stakeholders of the Zika virus and how to prevent it.

Remember to stay in contact with our Public Relations and Social team by visiting our press releases, blog posts and social channels on Facebook, Twitter and Instagram.