Discover eNews
Discover Team News  |  Partner Opportunities  |  Partner News  |  Business Intelligence  |  Sales News  |  Marketing News

Discover The Palm Beaches at the South Florida Fair

Discover The Palm Beaches At The South Florida Fair

As part of this year's 17-day Fair, Discover The Palm Beaches has been named the official theme of the exposition. From January 15th-31st, fair attendees will be able to learn why The Palm Beaches is the best way to experience Florida. Visitors can also experience the "Olympusat Theater of The Palm Beaches" in the expo. Please visit the South Florida Fair website for more information. If you're interested in having you or your team volunteer for the DTPB booth, please contact Alan Bernstein at

Providencia Award 2015


Jorge Pesquera with Jack Lighton, Kathryn Rumbley,Tommy Cutt and Tom Longo

And The Winner Of The 2015 Providencia Award Is...Loggerhead Marinelife Center!

Discover The Palm Beaches would like to congratulate the 2015 Providencia Award recipient, Loggerhead Marinelife Center! The 2015 Providencia Award winner was announced on December 3rd at our Discover Connections: Providencia + Holiday Celebration at the PGA National Resort and Spa. Thank you to everyone who made it out to the event. The Providencia Award is Palm Beach County's most important symbol of recognition for the local tourism/hospitality industry. It is awarded each year to an individual, institution, corporation or organization that is making an extraordinary and positive impact on local tourism.

Providencia Award 2015


Jorge Pesquera is joined by local tourism and county officials

Florida State Senators and Hospitality Professionals Focus On Tourism At FRLA Roundtable

On Thursday, December 17th, Florida Restaurant & Lodging Association (FRLA) hosted a roundtable discussion with Senators Latvala and Clemens at The Breakers Palm Beach. This roundtable consisted of Palm Beach County officials and tourism industry professionals including Verdenia Baker - County Administrator, Commissioner Melissa McKinley, Glenn Jergensen- TDC Executive Director, Jorge Pesquera - DTPB, TDC agency representatives, Jason Emmett - Duffy's Sports Grill and new FRLA Chapter President, key hoteliers and Lois Croft, local FRLA chapter director. The event was hosted by David Burke EVP at The Breakers. Discussions focused on current tourism issues and their impact on state and local tourism performance and the economy.

2016 Partnerships Now Available!

New Year, New Opportunities!

We thank our Partners for a successful year in 2015! It is now time to renew your Partnership for 2016. Please visit our website to see the current list of Partnerships as well as some new marketing options we have to offer. These will include featured newsletter content, co-op marketing and also our newest addition, uTrip. To ensure no lapse in benefits, please visit our Partnership Marketing Program Options webpage today.

Wake Up Discover Jan 14 2016

RSVP for Wake Up With Discover on January 14, 2016

RSVP now for the next Wake Up With Discover. Enjoy networking & complimentary breakfast followed by an educational session about DTPB and the ways you can maximize your partnership.

Date: Thursday, January 14, 2016
Time: 9:00 - 10:30 a.m.
Location: Discover The Palm Beaches, West Palm Beach

Discover Connections Social Media 2-18

SAVE THE DATE! Discover Connections: Social Media

Join us to meet our new Social Media Manager, Vanecia Dodd, to learn about best practices of social media, what to do as well as what not to do and some tips and tricks from our social media guru.

Date: Thursday, February 18, 2016
Time: 9:00 - 10:30 a.m.
Location: TBD

Sales Activities Calendar

Join our Sales Team At Trade Shows & Sales Missions

Join the DTPB Sales Team at leisure and group trade shows and sales missions in 2016! Check out the full schedule of trade shows and sales missions on the Partner Portal. Opportunities are first-come, first-serve so reserve your spot today:

  • January, Washington/Chicago Sales Mission; 3 SPOTS LEFT
  • January 5-7 – RCMA, San Diego, CA; 3 LEFT
  • January 26-27 – Central Sales Mission, Orlando, FL; 2 LEFT
  • February 9 – Destination Showcase, Washington, DC; 2 LEFT
  • February 22-24 – Colombia Sales Mission; 3 LEFT
  • February 24-26 – ANATO, Colombia ; 3 LEFT
LinkedIn-Request    Partner-Portal-web
The Regional
Hilton West Palm Beach to be open January 27th

Hilton West Palm Beach Hotel Set To Open End of January 2016

January is the ideal time for the Hilton WPB to open to capitalize on the high season. This spectacular new property will provide The Palm Beaches with the edge needed to attract larger conventions and conferences. "We are finally able to target conventions that typically require 500 to 900 rooms on peak night that maximize the impact on the downtown Arts, and Convention District and our beautiful Convention Center. We now offer over 1,100 hotel rooms that are walkable to the convention center," said Kelly Cavers, SVP-Group Sales. These types of events had an approximate economic impact of $95 million in The Palm Beaches during the last fiscal year which ended Sept. 30. To book your stay at the Hilton please visit Hilton WPB.

Breeze Ocean Kitchen
Breeze Ocean Kitchen offers Floridian cuisine, vintage cocktails and local craft beers

Breeze Ocean Kitchen, New Restaurant Opened At Eau Palm Beach Resort & Spa

The Eau's newest restaurant, located along the seawall, is the newest place to 'see and be seen.' A concept for locals, resort guests and groups who will be able to enjoy the sun while taking in the ocean views. The new menu has a focus on Florida flavors with hints of the Caribbean, Latin American and Asia throughout. For more information please visit the restaurant's website. and Global Headquarters Grand Opening
Former NFL pro-football players were some of the special guests at the Grand Opening & Open Global Headquarters in West Palm Beach

On Friday, December 11th, the downtown area may have been winding down from the business day and preparing for their weekend ahead, but HotelPlanner and were just getting started. The two companies were excited to show off their new office space, which has a top floor viewing of Palm Beach on one side and West Palm Beach on the other. The evening consisted of hors d'oeuvres, networking and raffle prizes. Special guests were invited to mingle with the crowd, which included previous Miami Dolphins and Chicago Bears football players, Mayor Muoio, City Commissioner Paula Ryan and Jorge Pesquera. Get to know their websites by visiting and

IFAE Awards

The Palm Beaches was highlighted on The Golf Channel

The Golf Channel's Morning Drive Comes To The Palm Beaches

As a part of a TV series that Matt Ginella hosts for The Golf Channel, The Palm Beaches was the highlighted destination this past month. Matt took a tour of PGA National Resort & Spa, the Riviera Beach Marina and Phil Foster Park, among others. He went off-shore fishing, snorkeling and golfing--even glow-in-the-dark mini golf--all activities our visitors take advantage of while in The Palm Beaches! View the entire episode here.

Superior Small Lodging Association

Jorge Pesquera (DTPB), Nicki Grossman (Greater Fort Lauderdale CVB), Scott Rivelli (Associate Director of SSLA), Rozeta Mahboubi and Cathy Balestriere

Superior Small Lodging Association (SSLA) Annual Conference A Success

The Superior Small Loding Association held its Annual Conference at the Delray Center for the Arts on December 6th and 7th. Nicki Grossman, head of the Greater Fort Lauderdale CVB, was the conference's keynote speaker. This annual conference gives small indepedent innkeepers the opportunity to meet and share ideas and experiences with others of the same industry. A trade show was offered for the attendees, mainly owners and managers of lodgings of 50 rooms or less, to networking with allied members, area attractions, destination partners (DMO's) and other industry leaders and professionals. The conference gave innkeepers from all over the U.S. the opportunity to explore the beauty of Delray Beach, one of the reasons The Palm Beaches is the best way to experience Florida.

PBC Hotel Performance November 2015

Palm Beach County Hits 70 Consecutive Months of RevPAR Growth

Palm Beach County currently ranks 3rd in the state for Growth in Rooms Available and 4th in the state for RevPAR compared to January - November 2014.

  • Revenue Per Available Room (RevPAR) was $102, up 2.2% over 2014; positive for 70 consecutive months
  • Average Daily Rate (ADR) was $143, up 3.0% over 2014, positive for 30 consecutive months
  • Occupancy was 71.4%, down -0.8%, positive 60 out of the last 72 months.

PARTNER EXCLUSIVE: PBC Tourism Dashboard Now Available 

Discover The Palm Beaches' Hotel Performance Dashboard is a report of the latest hotel performance measures for Palm Beach County, gathered through various sources including Smith Travel Research. The data is compiled and analyzed into business intelligence to enable DTPB and tourism partners to make smart business decisions. Access the November 2015 dashboard here.


2015 American Cup Golf Invitational - The Palm Beaches, FL

The Palm Beaches hosted the first America Cup to be held outside of California. 35 key influencers from golf tour operators were here to experience our internationally-famous resorts, boutique shops and of course, golf. Throughout the four-day event the clients were able to experience PGA National Resort & Spa, The Seagate Hotel & Spa, The Breakers Palm Beach, Hilton Singer Island, Palm Beach Marriott Singer Island Resort & Spa, Boca Raton Resort & Club, Delray Beach, and the Loggerhead Marine Life Center. Many of the event's functions were attended by several Discover staff. The Event attendees raved about the destination and are planning new business opportunities to increase visitation from key international markets.

American Cup
Rodrigo Trujillo, Rich Basen and Alfredo Gonzalez (Visit FL) with clients

December Destination Review - The Palm Beaches, FL

The Sales Department welcomed eight meeting planners from across the United States to enjoy three days in The Palm Beaches. The group participated in a Destination Review of the Downtown Convention and Entertainment District hosted by the West Palm Beach Marriott. They enjoyed a tour of the Palm Beach County Convention Center, as well as a wide selection of our Convention Center hotels. The group was able to learn about the history and culture of Palm Beach on the West Palm Beach Food Tour as well as the Island Living Tour. The group experienced a fantastic dinner at The Breakers at their world famous restaurant HMF before departure.

2015 DR Group
Nalini Dube'-Borzym with the December Destination Review meeting planners

Florida Encounter - Amelia Island, FL

Discover's Steve Crist attended this year's Florida Encounter. VISIT FLORIDA's annual show is the premier appointment-based trade show showcasing all the Sunshine State has to offer for meetings, conventions and incentive professionals. Steve's efforts brought in three new meeting/convention opportunities for The Palm Beaches.

Philadelphia Sales Mission

IAEE - Baltimore, MD

Kelly Cavers, Dori Jensen and Jorge Pesquera attended the IAEE Expo held in Baltimore, MD. IAEE Expo is a two-day event with over 50 educational sessions, a tradeshow marketplace for tradeshow and exhibit professionals and networking events. Discover The Palm Beaches was the sponsor of the Wednesday General Session and speaker, Porter Gale. Our sponsorship allowed for a highly impactful presentation to 1300 attendees which resulted in much increased interest and customer traffic visiting The Palm Beaches booth.

IAEE 2015
Kelly Cavers on stage at the IAEE Conference

Brazilian Media FAM

Ashley Svarney with the Brazilian FAM participants

16 Travel Writers Welcomed By Discover The Palm Beaches

This month the Public Relations and Communications team at Discover The Palm Beaches welcomed 16 travel writers to The Palm Beaches, including two international group media FAMs that highlighted several of our destination partners. Immediately following the Thanksgiving holiday, five Brazilian journalists from the following publications discovered a range of luxury, spa, retail and culinary experiences throughout the destination: Top Destinos Luxury Magazine, Harper´s Baazar/Folha de SP, Correio Popular de Campinas Daily Newspaper, Viajar Pelo Mundo and Estado de Minas.

WestJet Service

DTPB Staff and local tourism professionals are excited for the new direct airline service from Toronto

Direct WestJet Service To The Palm Beaches Now Available

In support of the new direct WestJet service from Toronto to Palm Beach International Airport, a group of six Canadian journalists were hosted from December 11th to December 14th. Participating media outlets included representatives from La Metropole, Yahoo! Canada, London Free Press/Sun Media and TravelWeekCa. Individual media visits included journalists from the Matador Network, Miami Living Magazine, AA Nexos in-flight magazine, Great Golf Magazine and

CMI December 2015

DTPB PR Team listened in on how to further connect to the LGBT community

CMI Conference Provides Insight Into LGBT Market

Additionally, a representative from the Public Relations team attended the CMI Conference on LGBT Tourism & Hospitality, which addressed the importance of connecting with the LGBT community from a destination perspective to increase visitation from this important market.

Web Traffic & Social Media Engagement in December 2015:

Unique Visitors to all DTPB websites: 113,657 (up 46.6%)
Social Media Engagement: 26,240 (up 13.5%)