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Hospitality Industry Icebreaker

Icebreaker Host Committee 2015

Inaugural Hospitality Industry Icebreaker A Success

For the first time, Discover The Palm Beaches hosted a hospitality-focused networking event along with 9 other hospitality and tourism based associations at the newly renovated South Florida Science Center & Aquarium. Guests enjoyed an evening of raffle prizes, hors d'oeurves, cocktails and music by DJ Hennessy. Jorge Pequera stated that "Community Engagement has been identified as a key driver for success for Destination Marketing Organizations in an industry study recently released entitled "DestinationNext." This night was a major step in bringing 'engagement' to the forefront of our strategies." DTPB looks forward to many more years to come with this event!

Events Pages - Palm Beachh Summer

Summer Campaign Sets Records

From website engagement to opening new markets, Palm Beach Summer, is setting new standards. This summer campaign is one of the most comprehensive promotional efforts DTPB has ever undertaken. More than $1.5 million is being invested in the steadfast markets of Miami/Fort Lauderdale and promising new ones in Orlando and Atlanta. Promotion includes highly targeted TV spots, digital ads, emails, social media and more. Since launching May 1, has received over 129,000 visits, already blowing away last year's total of around 45,000. Reader response numbers have jumped passed 18,000, leaving the 6,000 number for last summer way behind. The forecast is for good numbers through the campaign's end in September. Most off all, Palm Beach Summer has been a how-to example for partner participation with Discover and is providing terrific insights for future promotional efforts.


Members of SKAL Were One of Many To Help Collect School Supplies

T. Leroy Jefferson Medical Society Receives Hundreds of School Supplies at Icebreaker Event

The T. Leroy Jefferson Medical Society was invited to collect new backpacks and school supplies for their 15th Annual Health Fair at the Hospitality Industry Icebreaker on July 22nd. Over fifty backpacks, forty lunch boxes, and hundreds (emphasis on the hundreds!) of notebooks, folders, glue, pens and pencils were collected. All school supplies will be distributed to underserved children at their Health Fair to be held on August 8th from 9am-2pm at FoundCare Health Center. The tourism and hospitality industry surely showed our strength in coming together as a community to support a worthy cause!


NEW Free VISIT FLORIDA Online Hospitality Training Program Launched

VISIT FLORIDA's Online Hospitality Training Program offers you and your front-line employees free access to guest service training. A new module, "Resolving Guest Conflict," was released on July 1st and takes front-line employees through a 45-minute online training, complete with an exam and certification. "The Power of One: Creating Memorable Guest Experiences in the Sunshine State" module is still available. To get started today, contact DTPB at Code, Visit Florida Training to receive your complimentary promo code for use by you and your employees. Learn more at

Wake Up Discover Oct 6 2015

RSVP for Wake Up With Discover on 10/6

RSVP now for the next Wake Up With Discover. Enjoy networking & complimentary breakfast followed by an educational session about DTPB and the ways you can maximize your partnership.

Date: Tuesday, October 6, 2015
Time: 9:00 - 10:30 a.m.
Location: Discover The Palm Beaches, West Palm Beach

2015-2016 Marketing & Sales Plan

2016 Marketing & Sales Plan Presentation

            Date: Thursday, November 5, 2015
            Time: 3:00 - 5:30 p.m.
            Location: Harriett Himmel Theater, WPB

            Tickets go on sale in October!

New Fall Co-op in The New York Times
There's still time to maximize your media dollars with these great opportunities in The New York Times. Interested parties should act swiftly as the deadline is August 6, 2015. These are the last remaining opportunities for this fiscal year. Space is offered on first-come, first-serve basis, so act quickly! Contact Fran Vaccaro for more information at Fall, Opportunities 2015 or (727) 798-0942.
  • The New York Times Magazine "Voyages" - Sunday September 27
  • - September 2015
LinkedIn-Request    Partner-Portal-web   Submit-Packages
Frontier Airlines

Frontier To Resume PBIA Service To Denver, Trenton

Frontier Airlines plans to resume this winter its popular nonstop service from PBIA to Denver International Airport and New Jersey's Trenton-Mercer Airport. Frontier announced last year that it was returning to PBIA with its first nonstop flight in more than six years. Frontier plans to resume the flights later this year.

HSMAI August Event
Pat McInerney, Senior Account Executive - Travel  

August 19th: Top Google Trends For The Hospitality Industry With Pat McInerney

Join HSMAI South Florida and top industry pros on August 19th for a live discussion with honored guest speaker Pat Mclnerney of Google. Be a part of a great discussion on how much things have evolved and changed over the past few years, and the impact of the digital world on potential guests!

The public is welcome to attend the event on August 19th from 11:30-2:00 p.m. at the Boca Raton Resort & Club. Registration and payment information can be found here.

RRG Group Kids Eat Free

Kids Eat Free And Eat Well With Rapoport's Restaurants

This May, RRG launched a restaurant-wide mom and dad-approved offer with an equally approved price. Until September 30, kids eat free Sunday through Thursday at all five locations: Henry's, Bogart's Bar & Grille, Deck 84, Burt & Max's and Apeiro. Offered from open to close, guests receive one free kids entrée, which includes a drink with any adult entrée purchase. Each of Rapoport's executive chefs have created new and health conscious entrées and side options to choose from. 


WestJet To Add Nonstop West Palm Beach-Toronto Route December 11th

Canadian low-cost carrier WestJet plans to add new nonstop seasonal service between PBIA and Toronto Pearson International Airport starting December 11th. WestJet's flight will depart PBIA at 11:20 a.m. and arrive in Toronto at 2:19 p.m. Returning, flight will leave Toronto at 7:25 a.m. and arrive in West Palm Beach at 10:32 a.m. The WestJet flights are now open for booking and the service will operate through April 25, 2016. 

Black Enterprise Golf & Tennis Challenge - Image

September 3rd - September 6th at the PGA National Resort & Spa in Palm Beach Gardens

Celebrate The Last Weekend Of Summer At The Black Enterprise Golf & Tennis Challenge

This Labor Day Weekend is sure to get you warmed up for cooler weather, so don't miss your chance to mix and mingle with hundreds of black professionals at their Caribbean Dreams themed events; get dressed to the nines for their Harlem Nights party and kick it old school at their Throwback Thursday party. Also enjoy their Wine & Design event, an island food truck luncheon, a mixology class, Caribbean fitness workouts and a relaxing spa treatment (or two) and much more! Hosted by FedEx Express and featuring Soca Queen, Alison Hinds.

DTPB Partners can save $150 on all packages (Spa not included) with code DTB through August 17th!

PBC Hotel Performance June 2015

Palm Beach County Hits 65 Consecutive Months of RevPAR Growth

Palm Beach County currently ranks 3rd in the state in Growth in Rooms Available and 3rd in the state in Growth in Rooms Sold compared to June 2014.

  • Revenue Per Available Room (RevPAR) was $82, up 8.7% over 2014; positive for 65 consecutive months
  • Average Daily Rate (ADR) was $121, up 4.9% over 2014, positive for 25 consecutive months
  • Occupancy was 67.2%, up 3.6% from 2014, due to significant room inventory growth

PARTNER EXCLUSIVE: Tourism Business Intelligence Research

Discover The Palm Beaches' Hotel Performance Dashboard is a report of the latest industry performance measures for Palm Beach County, gathered through various sources including Smith Travel Research. The data is compiled and analyzed into business intelligence to enable DTPB and tourism partners to make smart business decisions. Access the June 2015 dashboard here.


Fraternity Executive Association (FEA) - Scottsdale, AZ

Discover's Connie Hunter joined hundreds of fraternal planners and professionals at this year's event in Scottsdale, Arizona. The conference aims to enhance the development of Interfraternal relationships, understanding of the deeper meaning of Fraternity/Sorority life, and incorporation of theories, skills and techniques that will benefit consultants while traveling.

Florida Society of Association Executives (FSAE) - St. Petersburg, FL

Each year FSAE's annual conference brings industry leaders together offering them practical tips and solutions to thrive in the association industry. The focus for FSAE this time out was to have quality sessions for CEOs, developing leaders, meeting planners, marketing and membership professionals, and young professionals. Discover's Steve Crist was joined by 11 Palm Beach County hoteliers for an excellent week of networking.

Steve Crist with 11 PBC Hoteliers at FSAE

American Society of Travel Agents - West Palm Beach, FL

ASTA, short for the American Society of Travel Agents, is the world's largest association of travel professionals. Their members include travel agents and the companies whose products they sell such as tours, cruises, hotels, car rentals, etc. ASTA is the leading advocate for travel agents, the travel industry and the traveling public. This year nearly 120 members attended the tradeshow, 60 of which stopped by Discover's booth.

Eddie Woodham, Director of NACTA South Florida Chapter, with Discover's Eda Ruddock at ASTA

FREE Opportunity to Reach Summer Travelers

Now through September 30, 2015, Discover The Palm Beaches is investing in excess of $1.5 million in the Miami/Fort Lauderdale, Orlando and Atlanta markets to drive summer business. The centerpiece is, a comprehensive website showcasing special summer offers. It's not too late to showcase your hotel on this site--for FREE!
  • Develop your best offer/s and include any and all necessary information such as: the range of dates or any required promo codes, web links or special instructions
  • Include a picture in landscape format if available

Submit your Free Nights or More Great Offers to Sergio Piedra at Free, Offers

Chef Clay TV Segment June 30th

DTPB Public Relations Update

This month, the Public Relations Department secured two in-studio segments on Daytime TV with Resident Travel Expert Michelle Phillips, which aired on June 30th and a cooking segment with Buccan's Chef Clay Conley.
The department also hosted a media representative from Scandinavian Traveler In-Flight Magazine (circulation: 80,000), who also writes for the Vancouver Sun (circulation: 300,000+), for a three-night, four-day media FAM trip.

Palm Beaches Are Family-Friendly

Discover The Palm Beaches Media Coverage

Additionally, the destination received the following media coverage, which resulted from the Department's previously hosted media visits:

Muscle & - How to Maximize Fitness While on Vacation
Washington Post - At a South Florida hospital, heroes for the half-shell
Vancouver Sun - Florida's Tideline brings boutique chic to Palm Beach
He Said Magazine - To Beach His Own
Family Beautiful Magazine - Staycation in The Palm Beaches


Web Traffic & Social Media Engagement in July 2015:

Unique Visitors to 125,978 (up 31.0%)
Social Media Engagement: 166,957 (up 38.1%)