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Q1 Record-Breaking Numbers
29.8 million visitors came to Florida in the first quarter of 2016

Numbers Continue To Rise In 2016

The early Easter date has given The Palm Beaches another record-breaking figure of $7.9 million collected in bed taxes just for the month of March (up 17.6%). Of the 29.8 million visitors to Florida, The Palm Beaches saw 2.16 million visitors, an increase of 3.6% from Q1 in 2015. The visitation growth was primarily due to the domestic markets. With these numbers, The Palm Beaches is on track to surpass 7 million visitors in 2016. Discover The Palm Beaches gives a big "Thank You" to our partners and friends who continue to embody the Brand Promise that The Palm Beaches are the Best Way to Experience Florida!

2016 Travel Rally Day
Hospitality employees enjoyed the beach clean-up at this year's Travel Rally Day

Travel Rally Day Celebrated 2015 Milestones & Kicked Off Summer Promotions

On May 6th, more than 100 hospitality employees, elected officials and community supporters came to Discover's sixth annual Travel Rally Day celebration. Guests heard from key county leaders on the importance that travel, tourism and meetings plays in our community. Not only does it drive $7.1 billion in economic impact but also supports 60,000 jobs. Attendees also participated in the beach cleanup to draw attention to the importance of the county's 47 miles of beaches. About thirty five pounds of beach debris was collected that Friday morning.

Pause, Play and Rediscover

Be a part of Discover's summer campaign by participating in billboard co-op or with offers and deals on

Pause, Play and Rediscover Summer Together in The Palm Beaches

This summer, DTPB invites travelers to press pause, turn down stress levels and rediscover what's most important during a tropical summer getaway to The Palm Beaches. and the new "Pause" campaign will be core components in promoting The Palm Beaches as the summer destination for domestic and international travelers. Discover has also purchased over 25 billboards in the Orlando and Miami DMAs. Therefore, have your brand and summer messaging seen by commuters, in-state travelers and international visitors alike! It is not too late to participate in these campaigns! Submit your billboard requests to Anna Szymaszek and send your packages, deals, and offers to Sergio Piedra.

Update Your Amenities!

Update your amenities in the Partner Portal today

Partner Tip Of The Month: Update Your Amenities

Through DTPB's new partnership with Miles, DTPB will implement a creative overhaul and redesign of its current website to deliver a more experiential user experience. As the site starts to take shape we have reached a critical point where we now need your help. To ensure the most dynamic and accurate website we need your business to update its website listings and amenities today. Please take a few minutes and log into the Partner Portal and check to ensure the accuracy of your listings and then review all of the amenities options to ensure they are correct. This update is not only critical to the re-launch of our website but it will also ensure accurate Partner referrals moving forward. We will have a new automated system and if you do not have your amenities updated you will not appear correctly in some of the new website features. Click here to begin.

Power Networking, June 21st

Power Networking @ Lunch on June 21,2016

In partnership with the Chamber of Commerce of The Palm Beaches, Discover The Palm Beaches Partners and industry friends will be joining Chamber members for an hour of speed networking. Registration includes a buffet lunch and a copy of each attendees' business cards. Arrive early! Cost is $35.

Date: Tuesday, June 21, 2016
Time: 11:30 a.m.- 1:00 p.m.
Location: Holiday Inn Palm Beach Airport, West Palm Beach

Wake Up Discover

RSVP for Wake Up With Discover on July 7, 2016

RSVP now for the next Wake Up With Discover. Enjoy networking & complimentary breakfast followed by an educational session about DTPB and the ways you can maximize your partnership.

Date: Thursday, July 7, 2016
Time: 9:00 - 10:30 a.m.
Location: Discover The Palm Beaches, West Palm Beach

Hospitality Industry Icebreaker

Hospitality Industry Icebreaker Tickets On Sale June 20th

Join hospitality friends and colleagues for a fun evening of networking, raffle prizes and more! Meet hundreds of members and leaders from The Palm Beaches' hospitality organizations. Purchase your ticket June 20th--this event will sell out!

Date: Wednesday, July 20, 2016
Time: 5:30 - 7:30 p.m.
Location: Pavilion Grille, Boca Raton

Co-op Launch

SAVE THE DATE! 2016-17 Partner Programs & Co-op Launch: August 24, 2016

Have your Marketing, Sales and PR teams write this date down in their calendars! You won't want to miss this event!

6th Annual Summer Social
Join SKAL on Wednesday, June 15th for their 6th Annual Summer Social

6th Annual Hospitality, Travel & Tourism Industry Summer Social

Join industry colleagues for a fun networking and social event sponsored by Skål Ft. Lauderdale & Palm Beaches on Wednesday, June 15, 2016. The event is from 5:30PM - 8:30PM. The event is $20 per person. You can pre-register here or pay $25 at the door - includes complimentary glass of wine, appetizers plus discounted drinks. During the evening you will have a chance to go home with a bottle of wine from the Blind Wine Pull as well as bid on great items including a 3 day cruise, hotel stays and other items during the live charity auction. Learn more by visiting Skål's website.

Mindful Moments
Mindful Moments at Manatee Lagoon is offered every Tuesday morning and Thursday evening

FPL's Manatee Lagoon Offers Waterfront Yoga Classes

Manatee Lagoon is offering a new way for visitors to find their 'center' during Mindful Moments at Manatee Lagoon, a weekly yoga series held on the beautiful waterway of the Lake Worth Lagoon. Classes will be taught every Tuesday and Thursday by FPL Wellness instructor Yvonne Gross during sunrise and sunset. Guests will experience mindful yoga practice for a variety of class types ranging from "soft" to more challenging yoga poses. Visitors may participate for $5 per session (cash only), and can register at Manatee Lagoon or online at

Friends and Family Special Summer Offer

Your Summer Deserves A Splash Of Chic - At Boca Raton Resort & Club

The Boca Raton Resort & Club would like to extend to you a special summer package: Friends and Family Special Summer Offer! With their newly renovated Cloister Estate, families and friends of the Boca Raton Resort & Club can stay from from $199 per night from May 1, 2016 - September 30, 2016. The offer includes valet parking, unlimited Flowrider and kids eat free. For reservations visit or call 888.543.1286.

Crane's and Superior Small Lodging

A Small Hotel Owners "Connect & Learn" Event In Delray Beach

Join Crane's Beach House Boutique Hotel, The Superior Small Lodging Association, and Discover The Palm Beaches on June 16, 2016 at 6:30 p.m. Come to learn, connect, and enjoy a great evening with the exclusive opportunity to meet Sam Valdes, owner of Lodging System, and other small hotel owners. Find out more about Superior Small Lodging Association. Live music and light bites will be provided by Crane's Beach House Hotel. View the invite here and RSVP to Gilda Steiger or call 512-520-5184.

Mizner Park Downtown Drive Car Show
Fathers and their families can enjoy the 6th Annual Mizner Park Downtown Drive Car Show from 11 a.m. to 4 p.m. on Sunday, June 19th

6th Annual Mizner Park Downtown Drive Car Show On Father's Day

Everyone from families, window shoppers, to car aficionados will enjoy the 6th Annual Mizner Park Downtown Drive Car Show on Father's Day, Sunday, June 19, from 11 a.m. to 4 p.m. at Mizner Park, 327 Plaza Real, and the Mizner Park Amphitheater. Admission is FREE. More than 150 cars, including antiques, classics, street rods, custom builds, race cars, sports cars, imports, hand-built cars and one-of-a-kind autos from 1900 to present day, will be on display. All money raised through car show entry fees and donations will benefit Make-A-Wish® Southern Florida. For more information, visit or call (561) 362-0606.

Homewood Suites Palm Beach Gardens
Homewood Suites Palm Beach Gardens remains the #1 Hotel on Trip Advisor for the Palm Beach Gardens Area

Homewood Suites Palm Beach Gardens Wins Four Awards at Homewood Suites/Home2 Conference

Earlier this month, Homewood Suites Palm Beach Gardens attended the Homewood Suites/Home2 Conference in Dallas, Texas. Homewood Suites PBG took home four awards: 4th Connie Merit of Pride Award-Awarded to the top 30 Homewood's in the brand (393 total); Liz Oliver (General Manager) won Excellence in Operational Leadership-Awarded to the Top 15 GM's in the brand; Christie Netzel (DOS) won Excellence in Sales Leadership-Awarded to the Top 15 DOS' in the brand; and the highest overall Guest Service from Medallia Scores for the Southeast Region. Homewood Suites Palm Beach Gardens ended 2015 within the top 6% of all Homewood's in the nation. Discover The Palm Beaches congratulates the Homewood Suites PBG for their excellent year!

PBC Hotel Performance

Palm Beach County Continues To Be Ranked 2nd For Room Inventory Growth In State

For the month of April, room inventory growth was 4.2%, ranking The Palm Beaches 2nd in the State. With that, room nights sold grew by 0.8%. Occupancy was 75.5%, now ranking 5th in the State. Over the first quarter of 2016, The Palm Beaches saw 2.16 million visitors, up 3.6%. Visitation growth was due to Domestic markets (+5.5%). Room nights consumed increased by 7.5% as length of stay increased as well as stabilizing growth from the UK, Argentina, Colombia, Bahamas and EU. The Palm Beaches is on track to surpass 7 million visitors in 2016

PBC Hotel Performance

PARTNER EXCLUSIVE: PBC Tourism Dashboard Now Available 

Discover The Palm Beaches' Hotel Performance Dashboard is a report of the latest hotel performance measures for Palm Beach County, gathered through various sources including Smith Travel Research. The data is compiled and analyzed into business intelligence to enable DTPB and tourism partners to make smart business decisions. Access the April 2016 dashboard here.


Group Sales Activities

This past month our meeting and convention sales team attended the following shows and events to network with new and existing planners as well as prospect for new business opportunities for The Palm Beaches.

  • Regional Airlines Annual Conference - Charlotte, NC
  • Meetings Focus Planner Event - Palm Beach Gardens, FL
  • Washington DC Sales Mission
  • Governor's Hurricane Conference - Orlando, FL
  • Visit Florida Corporate Task Force Meeting - Vero Beach, FL
  • PCMA Education Event - Washington DC
  • NECVB Reps Event - Pittsburgh, PA
  • Atlanta Sales Calls
  • BizBash - Miami, FL
Upcoming Group Sales Events for Partners
Group Sales Deployment Map
Steve Crist - Meetings Today
Steve Crist at a Meetings Today event with fellow colleagues

Leisure Sales Activities

Our Leisure Sales Team attended the following shows and events connecting with new and existing travel agents and tour operators.

  • Brazilian Destination Review - The Palm Beaches
  • Canadian Sales Calls - Toronto, Montreal
  • Boston Destination Review - The Palm Beaches
  • Next Travel Trade Exchange- Cancun, Mexico
Upcoming Leisure Sales Events for Partners
Leisure Sales
Boston Luxury Travel Advisors DR with Ivy Wong and Christophe Dagassan of The Breakers

Buccan on Palm Beach

Angela Cruz Ledford sits with Rosalind Cummings-Yeates at dinner with their server at Buccan on Palm Beach

Discover The Palm Beaches PR Team

This month, the Public Relations department hosted ten travel writers representing publications such as Metro UK, Successful Meetings, and Bravo JetSet TV. The team also hosted Digital Influencer Natalie DiScalia and a Summer Preview Media FAM Group, which included media representatives from,, Miami Family Magazine, Creative Loathing and Mommy Poppins.


Ashley Svarney with Malcolm Griffiths (DCI) at PRSA Travel & Tourism Conference in Houston, TX this past month

Discover The Palm Beaches Brought The Ocean Breeze To Houston

Director, PR & Communications Ashley Svarney attended the PRSA's Travel & Tourism Conference in Houston, TX, in which she met with key influential media from May 22 through May 25. Svarney met with editors, writers, producers and hosts from several media outlets including Travel Channel, National Geographic, Southwest Airlines Magazine, Nexos, Connect Sports and many more.

Remember to stay in contact with our Public Relations and Social team by visiting our press releases, blog posts and social channels on Facebook, Twitter and Instagram.